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29th Annual British Academy of Management Conference
Fletcher-Brown, J.
(Presented paper)
Middleton, K.
(Presented paper)
MST Camacho (Presented paper)
School of Strategy, Marketing and Innovation
Activity
:
Participating in or organising an event types
›
Participation in conference
Description of Activity
Pluralist gender-role expectations in health advertising in the Philippines. Are advertising agencies ‘on-message’?
Period
8 Sept 2015
Event type
Conference
Location
Portsmouth, United Kingdom
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Keywords
HPV
advertising
ad agencies
social marketing
religiosity
X