4th Biennial Academy of Management Conference. Noida, New Delhi, India.

Fletcher-Brown, J. (Presented paper)
Vijay Pereira (Presented paper)

School of Strategy, Marketing and Innovation

Activity: Participating in or organising an event types › Participation in conference

Description of Activity

Is negotiating social change a corporate responsibility? Fact or fiction?

Period	13 Dec 2015
Event type	Conference
Conference number	4
Location	New Delhi, IndiaShow on map

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Research outputs
Health marketing in an emerging market: the critical role of signaling theory in breast cancer awareness
Research output: Contribution to journal › Article › peer-review