A Comparative Analysis of Young Chinese Female Consumers' Luxury Brand Purchase Intentions in Virtual Store and Brick-And-Mortar Store Environments

  • Sharon Wu (Presented paper)
  • Cheng-Has Steve Chen (Presented paper)

Activity: Participating in or organising an event typesParticipation in conference

Period8 Jul 201311 Jul 2013
Event typeConference
LocationCardiff, United Kingdom
Degree of RecognitionInternational