Academy of Marketing Conference

  • Pratik Modi (Presented paper)

    Activity: Participating in or organising an event typesParticipation in conference

    Description of Activity

    “Marketing Orientation in Nonprofit Organization: Innovativeness, resource scarcity, and performance”, paper presented at the Academy of Marketing Conference 2011
    Period4 Jul 20117 Jul 2011
    Event typeConference
    LocationLiverpool, United KingdomShow on map