Academy of Marketing Conference

  • Pratik Modi (Presented paper)

Activity: Participating in or organising an event typesParticipation in conference

Description of Activity

“Marketing Orientation in Nonprofit Organization: Innovativeness, resource scarcity, and performance”, paper presented at the Academy of Marketing Conference 2011
Period4 Jul 20117 Jul 2011
Event typeConference
LocationLiverpool, United Kingdom