Academy of Marketing Conference, Sterling, Scotland

Fletcher-Brown, J. (Presented paper)

School of Strategy, Marketing and Innovation

Activity: Participating in or organising an event types › Participation in conference

Description of Activity

Will a technologies approach to breast cancer awareness (BCA) reduce asymmetry of information? A community m-health strategy to women in India.

Period	17 Jul 2018
Event type	Conference
Conference number	51
Location	Stirling, United KingdomShow on map

Keywords

m-health
social marketing
breast cancer
India

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Research outputs
Mobile technology to give resource-based knowledge management advantage, to community health nurses in an emerging economies context
Research output: Contribution to journal › Article › peer-review
Where governments fear to tread, meso level interventions could be the solution to India’s rising breast cancer epidemic
Research output: Other contribution › Blog posts