Academy of Marketing Science – 2008 Cultural Perspectives in Marketing Conference

  • Pratik Modi (Presented paper)

Activity: Participating in or organising an event typesParticipation in conference

Description of Activity

Modi, Pratik and Debiprasad Mishra (16-19 January 2008), "An Exploratory Scale for Measuring Market Orientation of Nonprofit Organizations in India," The paper presented at the Academy of Marketing Science – 2008 Cultural Perspectives in Marketing Conference
Period16 Jan 200819 Jan 2008
Event typeConference
LocationNew Orleans, United States