British Academy of Management Conference 2009

Simms, C. (Presented paper), Trott, P. (Participant)

Activity: Participating in or organising an event typesParticipation in conference

Description of Activity

Simms, C. and Trott, P. (2009) “Exploring the role of packaging in new product development: Evidence from the FMCG industry”, British Academy of Management Conference Brighton.
Period2009
Event typeConference
LocationBrighton, United Kingdom
Degree of RecognitionInternational