International Society for Professional Innovation Management (ISPIM)

Simms, C. (Presented paper), Trott, P. (Participant)

Activity: Participating in or organising an event typesParticipation in conference

Description of Activity

Simms, C. and Trott, P. (2012) “Packaging Development: Why FMCG firms fail to act on the opportunities for packaging innovation?”, International Society for Professional Innovation Management Conference, Barcelona.
Period2012
Event typeConference
LocationBarcelona, Spain
Degree of RecognitionInternational