Marketing

  • Sharon Wu (Presented paper)
  • Cheng-Has Steve Chen (Presented paper)

    Activity: Participating in or organising an event types › Participation in conference

    Description of Activity

    eWoM Effects in the Consumer Purchase Decision Making Process of A Holiday Destination - An Exploration of Young Professionals, Faniles, and Empty Nesters in British Market
    Period2 Jul 2012 → 5 Jul 2012
    Event typeConference
    OrganiserAcademy of Marketing
    LocationSouthampton, United KingdomShow on map
    Degree of RecognitionInternational