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Paper Presentation to 17th Annual South Dakota International Business Conference.
Walton, N.
(Speaker)
School of Strategy, Marketing and Innovation
Activity
:
Talk or presentation types
›
Oral presentation
Description of Activity
Conference paper presentation.
Period
30 Sept 2010
→
3 Oct 2010
Event title
Oestreicher, K., Walton, N. and Newnham, M. (2010) Product Launch in a Declining Environment: The Blu-ray Disc – Opportunities and Struggle.
Event type
Conference
Location
Rapid City, United States
Show on map
Degree of Recognition
International
Keywords
Radical vs. marginal innovation, Ideal Final Result, endgame strategies, theories of innovation, Blu-ray
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