Paper Presentation to 17th Annual South Dakota International Business Conference.

Activity: Talk or presentation typesOral presentation

Description of Activity

Conference paper presentation.
Period30 Sept 20103 Oct 2010
Event titleOestreicher, K., Walton, N. and Newnham, M. (2010) Product Launch in a Declining Environment: The Blu-ray Disc – Opportunities and Struggle.
Event typeConference
LocationRapid City, United StatesShow on map
Degree of RecognitionInternational


  • Radical vs. marginal innovation, Ideal Final Result, endgame strategies, theories of innovation, Blu-ray