The Impact of Social Identity Theory in Chinese Luxury Brand Consumption

Sharon Wu (Presented paper), Cheng-Has Steve Chen (Presented paper), Tom Farrell (Presented paper)

Activity: Participating in or organising an event typesParticipation in conference

Description of Activity

April 2014. The first Monaco Symposium on Luxury, organized by the INSEEC Group and the International University of Monaco (part of the INSEEC Group), took place on the 10th and 11th April in Monaco.
Period10 Apr 201411 Apr 2014
Event typeConference
LocationMonaco , France
Degree of RecognitionInternational