UCLL University of Applied Sciences

Description of Activity

Participated in the International Staff Week at UCLL University of Applied Sciences, Leuven. Engaged in pedagogical observation of an Experiential Marketing challenge, where international student teams applied theoretical lecture content to real-world marketing projects.

Following this, I initiated and led a strategic meeting with the Associate Dean of Global at BAL to explore multifaceted collaboration. Discussions focused on establishing research synergies, joint teaching opportunities, and the implementation of short-term student mobility programs.

A reflective blog post detailing Leuven as a destination to study abroad for exchange students. A comprehensive guide for undergraduate Business and Marketing students considering an exchange at UCLL Leuven. The post provides practical insights into international travel logistics (Eurostar/Brussels connection), local cultural nuances, and a detailed breakdown of the experiential and interactive 'coached self-teaching' pedagogy used at UCLL. It specifically highlights the niche marketing modules available, such as Digital Marketing and Product & Brand Management, to assist students in their mobility decision-making process.

Period	20 Mar 2020
Visiting	UCLL University of Applied Sciences
Degree of Recognition	International