UKAIS 2025 Conference

Bhatti, Z. A. (Chair)
Tahir Abbas Syed (Chair)
Yasin, H. (Chair)

Activity: Participating in or organising an event types › Participation in conference

Description of Activity

Track Chair for the track titled “Social Media and Digital Communication: How Technology Shapes Communication"

Period	22 Apr 2025 → 25 Apr 2025
Event type	Conference
Location	Newcastle Upon Tyne, United KingdomShow on map
Degree of Recognition	International

Documents & Links

Digital communication refers to the process of transmitting information, ideas, and messages through electronic and digital means. It is characterised by its ability to facilitate immediate, interactive, and often multimedia-rich exchanges of information, making it an integral part of personal, organisational (Thompson et al., 2020), and societal interactions (Bhatti et al., 2021) in the modern world. The widespread adoption of social and digital communication platforms has dramatically altered communication among individuals, organisations, and societies (Bhatti et al., 2020). These tools are now crucial in everyday life, changing the dynamics of personal, professional, and civic interactions (Leong et al., 2019). This track seeks to investigate the diverse impacts of these technologies on communication practices. We welcome contributions that explore how social media and digital communication tools affect information dissemination, social interactions, organisational communication, public discourse, marketing (Appel et al., 2021; Olan et al., 2024). Additionally, we are interested in the social and ethical issues associated with these communication technologies (Bhargava & Velasquez, 2021). Interdisciplinary perspectives that connect technology, communication, sociology, business, marketing, and media studies are highly encouraged