Are 8 Out of 10 Bra Wearers Really Wearing the Wrong Size?

Press/Media: Research cited


An Evaluation of professional bra fitting criteria to establish best-fit in an underwired bra commonly sold in the UK. The traditional method of bra fitting have been found to be inadequate, especially for larger-breasted women.

Period9 Jul 2019 → 15 Jul 2019

Media coverage


Media coverage