Media coverage
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Media coverage
Title Big brands will break if they do NOT wake up, marketing experts claim Degree of recognition International Media name/outlet Head Topics Media type Web Country/Territory United Kingdom Date 20/01/22 Description Research from Karen Middleton finds that major brands risk losing wealth and power if they rely on old-fashioned ideas in their advertising. URL https://headtopics.com/uk/major-brands-will-go-broke-if-they-don-t-go-woke-23070459 Persons Karen Middleton Title English Times Degree of recognition International Media name/outlet English Times Media type Web Country/Territory United Kingdom Date 28/12/21 Description Big brands risk losing wealth and power if they rely on old-fashioned ideas in their advertising, thanks to the ‘awake’ generation calling them out, according to new research.
The study, led by Karen Middleton found that consumer activism against perceived “dangerous” representations of women and other demographic groups poses a “growing and serious threat” to brands.URL https://englishtimes.uk/big-brands-will-break-if-they-do-not-wake-up-marketing-experts-claim Persons Karen Middleton Title Shocking Study: Consumers Not Impressed By Brands That Insult Them! Degree of recognition International Media name/outlet Wonkette.com Media type Web Country/Territory United States Date 28/12/21 Description Major brands risk losing wealth and power if they rely on old-fashioned ideas in their advertising, thanks to the “woke” generation calling them out, according to new research. Producer/Author Robyn Pennacchia URL https://www.wonkette.com/shocking-study-consumers-not-impressed-by-brands-that-insult-them Persons Karen Middleton Title Brands must adapt to ‘serious threat’ of being called out by ‘woke’ generation, says new study led by Portsmouth university lecturer Degree of recognition International Media name/outlet The News Media type Web Country/Territory United Kingdom Date 27/12/21 Description A study led by a Portsmouth university lecturer has found that consumer activism against ‘dangerous’ portrayals of women and other demographic groups poses a ‘growing and serious threat’ to brands. Producer/Author Emily Jessica Turner URL https://www.portsmouth.co.uk/lifestyle/shopping/brands-must-adapt-to-threat-of-being-called-out-by-woke-generation-3507970 Persons Karen Middleton Title Brands must adapt to ‘serious threat’ of being called out by ‘woke’ generation Degree of recognition International Media name/outlet The County Times & Express series Media type Web Country/Territory United Kingdom Date 27/12/21 Description Major brands risk losing wealth and power if they rely on old-fashioned ideas in their advertising, thanks to the “woke” generation calling them out, according to new research. URL https://www.countytimes.co.uk/news/national/19810071.brands-must-adapt-serious-threat-called-woke-generation/ Persons Karen Middleton Title Brands must adapt to ‘serious threat’ of being called out by ‘woke’ generation Degree of recognition International Media name/outlet UpDay Media type Web Country/Territory Germany Date 27/12/21 Description Major brands risk losing wealth and power if they rely on old-fashioned ideas in their advertising, thanks to the “woke” generation calling them out, according to new research. URL https://news.upday.com/uk/brands-must-adapt-to-serious-threat-of-being-called-out-by-woke-generation/ Persons Karen Middleton Title Brands must adapt to `serious threat´ of being called out by `woke´ generation Degree of recognition International Media name/outlet Daily Mail Media type Web Country/Territory United Kingdom Date 27/12/21 Description Major brands risk losing wealth and power if they rely on old-fashioned ideas in their advertising, thanks to the “woke” generation calling them out, according to new research. Producer/Author PA Media URL https://www.dailymail.co.uk/wires/pa/article-10347109/Brands-adapt-threat-called-woke-generation.html Persons Karen Middleton Title Brands must adapt to ‘serious threat’ of being called out by ‘woke’ generation Degree of recognition International Media name/outlet Independent Media type Web Country/Territory United Kingdom Date 27/12/21 Description Researchers said that, in the wake of the #MeToo movement, brands risk losing market share if they brush off ‘socially aware’ objections. Producer/Author Ben Mitchell URL https://www.independent.co.uk/news/uk/marketing-consumers-university-of-portsmouth-kfc-research-b1982766.html Persons Karen Middleton Title Brands must adapt to ‘serious threat’ of being called out by ‘woke’ generation Degree of recognition International Media name/outlet News and Star Media type Web Country/Territory United Kingdom Date 27/12/21 Description Major brands risk losing wealth and power if they rely on old-fashioned ideas in their advertising, thanks to the “woke” generation calling them out, according to new research. URL https://www.newsandstar.co.uk/news/national/19810071.brands-must-adapt-serious-threat-called-woke-generation/ Persons Karen Middleton Title talkRADIO Degree of recognition National Media name/outlet talkRADIO Media type Radio Country/Territory United Kingdom Date 27/12/21 Description Research from Karen Middleton finds that major brands risk losing wealth and power if they rely on old-fashioned ideas in their advertising URL tiny.cc/kkcpuz Persons Karen Middleton Title Brands must adapt to ‘threat’ of being called out by ‘woke’ generation, warns study Degree of recognition International Media type Web Country/Territory United Kingdom Date 27/12/21 Description A study led by a Portsmouth university lecturer has found that consumer activism against ‘dangerous’ portrayals of women and other demographic groups poses a ‘growing and serious threat’ to brands. New research says that major brands risk losing wealth and power if they rely on old-fashioned ideas in their advertising. URL https://www.dailyadvent.com/gb/news/d8e09bedf5e09dd2004e26a9b36f34d0-Brands-must-adapt-to-threat-of-being-called-out-by-woke-generation-warns-study Persons Karen Middleton Title Brands must adapt to 'serious threat' of being called out by 'woke' generation Degree of recognition International Media name/outlet GB News Media type Web Country/Territory United Kingdom Date 27/12/21 Description Major brands risk losing wealth and power if they rely on old-fashioned ideas in their advertising, thanks to the "woke" generation calling them out, according to new research.
The study, led by Karen Middleton at the University of Portsmouth, found that consumer activism against perceived "dangerous" portrayals of women and other demographic groups poses a "growing and serious threat" to brands.URL https://news.knowledia.com/GB/en/articles/brands-must-adapt-to-serious-threat-of-being-called-out-by-woke-da3c744488f2db6e1634bba498e69ecd758c6e5d?source=rss Persons Karen Middleton Title Brands must adapt to ‘serious threat’ of being called out by ‘woke’ generation Degree of recognition International Media name/outlet Kent Online Media type Web Country/Territory United Kingdom Date 27/12/21 Description Major brands risk losing wealth and power if they rely on old-fashioned ideas in their advertising, thanks to the “woke” generation calling them out, according to new research. URL https://www.kentonline.co.uk/news/national/brands-must-adapt-to-serious-threat-of-being-called-out-by-woke-generation-47468/ Persons Karen Middleton Title Brands under threat from ‘woke’ consumers as gap between marketing and audience widen Degree of recognition International Media name/outlet internetretailing.net Media type Web Country/Territory United Kingdom Date 17/11/21 Description Major brands risk losing wealth and power if they rely on old fashioned ideas in their advertising, thanks to the ‘woke’ generation calling them out.
A study, led by Karen Middleton at the University of Portsmouth, found consumer activism against perceived dangerous portrayals of women – or any other group – posed a growing and serious threat to brands.Producer/Author Paul Skeldon URL https://internetretailing.net/themes/brands-under-threat-from-woke-consumers-as-gap-between-marketing-and-audience-widens-24034 Persons Karen Middleton Title Brands under threat from ‘woke’ consumers as gap between marketing and audience widens Degree of recognition International Media name/outlet Internet Retailing Media type Web Country/Territory United Kingdom Date 17/11/21 Description Major brands risk losing wealth and power if they rely on old fashioned ideas in their advertising, thanks to the ‘woke’ generation calling them out.
A new study, led by Karen Middleton at the University of Portsmouth, found consumer activism against perceived dangerous portrayals of women – or any other group – posed a growing and serious threat to brands.Producer/Author Paul Skeldon URL https://internetretailing.net/marketing/marketing/brands-under-threat-from-woke-consumers-as-gap-between-marketing-and-audience-widens-24034 Persons Karen Middleton