Media coverage
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Media coverage
Title Empirical support for the common practice of joint brand advertising in tourism Degree of recognition International Media name/outlet The Weekly Tribune Media type Web Country/Territory United Kingdom Date 2/11/21 Description Tourism organisations operate in an increasingly competitive environment and continuously face dramatic market changes, some of which are due to the recent COVID-19 outbreak. In this context, companies and other organisations in emerging tourism destinations struggle to grow and sometimes even to survive. Destination management organisations seek to deal with these challenging market conditions by adjusting their marketing strategies or introducing new brands. However, the latter can be risky due to the high costs involved in the development of new brands and/or limited chances to succeed. URL https://weeklytribunenews.com/empirical-support-for-the-common-practice-of-joint-brand-advertising-in-tourism/ Persons Selcuk Can, Yuksel Ekinci