‘Incel’ accounts using self-improvement language to avoid TikTok bans – study

Press/Media: Research cited

Description

Misogynist ideas being normalised as accounts rebrand, with focus on ‘Sub5s’ and ‘looksmaxxing’, say researchers.

Anda Iulia Solea, a researcher at the School of Criminology and Criminal Justice at Portsmouth, said this included a theory referenced in the Netflix drama Adolescence that suggests that 80% of women were attracted to 20% of men.

Period29 Mar 2025

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Keywords

  • TikTok
  • incels
  • Misogyny
  • Adolescence
  • Looksmaxxing