Saunas surge in popularity in Britain amid stress, but are the benefits proven?

Heather Massey

School of Psychology, Sport and Health Sciences

Press/Media: Expert comment

Description

Provided expert commentary on the limited scientific evidence for the health benefits of sauna use and cold exposure, noting the potential role of social and environmental factors.

Period	16 Apr 2026

Media contributions

Title	Saunas surge in popularity in Britain amid stress, but are the benefits proven?
Degree of recognition	International
Media name/outlet	Euronews
Media type	Web
Country/Territory	United Kingdom
Date	16/04/26
Description	As Finnish tradition is expanding rapidly, the UK is projected to lead Europe in sauna market revenue by 2033, data suggests.
URL	https://www.euronews.com/health/2026/04/16/saunas-surge-in-popularity-in-britain-amid-stress-but-are-the-benefits-proven
Persons	Heather Massey

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