Study says packaging can leave older consumers feeling powerless

Press/Media: Expert Comment

Description

Reports on research by Dr Nicholas Ford suggesting that older consumers are left feeling 'powerless' by supermarket packaging.

Period3 Feb 2016 → 21 May 2018

Media coverage

2

Media coverage

  • TitlePackaging on products can have a negative effect on older consumers with health challenges
    Media name/outletManufacturing Chemist
    Country/TerritoryUnited Kingdom
    Date21/05/18
    DescriptionStudy by Dr Nicholas Ford, showing that packaging on products can have a negative effect on older consumers with health challenges, mentioned in a report on the frustrations of difficult packaging.
    PersonsNicholas Ford
  • TitleStudy says packaging can leave older consumers feeling powerless
    Media name/outletPackaging News
    Media typeWeb
    Date3/02/16
    Producer/AuthorTony Corbin
    URLwww.packagingnews.co.uk/news/study-says-packaging-can-leave-older-consumers-feeling-powerless-03-02-2016
    PersonsNicholas Ford

Media contributions

1

Media contributions