Study says packaging can leave older consumers feeling powerless

    Press/Media: Expert comment

    Description

    Reports on research by Dr Nicholas Ford suggesting that older consumers are left feeling 'powerless' by supermarket packaging.

    Period3 Feb 2016 → 21 May 2018

    Media coverage

    2

    Media coverage

    • TitlePackaging on products can have a negative effect on older consumers with health challenges
      Media name/outletManufacturing Chemist
      Country/TerritoryUnited Kingdom
      Date21/05/18
      DescriptionStudy by Dr Nicholas Ford, showing that packaging on products can have a negative effect on older consumers with health challenges, mentioned in a report on the frustrations of difficult packaging.
      PersonsNicholas Ford
    • TitleStudy says packaging can leave older consumers feeling powerless
      Media name/outletPackaging News
      Media typeWeb
      Date3/02/16
      Producer/AuthorTony Corbin
      URLwww.packagingnews.co.uk/news/study-says-packaging-can-leave-older-consumers-feeling-powerless-03-02-2016
      PersonsNicholas Ford
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