The Dark Side of Social Media Influencers

Press/Media: Research cited

Description

Media Coverage of the Article - "The Dark Side of Social Media Influencers: A Research Agenda for Analysing Deceptive Practices and Regulatory Challenges".

Article reported on Heart FM Radio and in web articles for Ad Gully, Newswise, phys.org, Scienmag, EurekAlert!, Mirage News, Advanced-Television.com, Marketing Edge, Mxmindia, Decision Marketing, Digit News, The Debrief and StudyFinds.org.

 

Period24 Feb 2025 → 27 Mar 2025

Media coverage

13

Media coverage

  • Title6 Ways Influencer Posts Affect What You Think, Feel, and Buy
    Degree of recognitionInternational
    Media name/outletStudy Finds
    Media typeWeb
    Country/TerritoryUnited Kingdom
    Date27/03/25
    DescriptionYour favorite influencer’s lifestyle might look perfect, but the marketing tactics they use often aren’t. University of Portsmouth researchers have identified six ways influencer marketing harms consumers, from pushing counterfeit goods to spreading health misinformation. As companies pour billions into this growing industry, the question becomes: at what cost to consumers?
    URLhttps://studyfinds.org/6-ways-influencer-posts-affecting-consumers/
    PersonsGeorgia Buckle
  • TitleBrands warned over ‘dark side’ of influencer marketing
    Degree of recognitionInternational
    Media name/outletDecision Marketing
    Media typeWeb
    Country/TerritoryUnited Kingdom
    Date26/02/25
    DescriptionSocial media influencers might be at the top of many brands’ campaign plans but if left unchecked they pose psychological, health and security risks and need tighter regulation.
    URLhttps://www.decisionmarketing.co.uk/news/brands-warned-over-dark-side-of-influencer-marketing
    PersonsGeorgia Buckle
  • TitleStudy flags risks of social media influencers, calls for stricter regulation
    Degree of recognitionInternational
    Media name/outletAd Gully
    Media typeWeb
    Country/TerritoryUnited Kingdom
    Date25/02/25
    DescriptionSocial media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds.
    URLhttps://archive.adgully.com/study-flags-risks-of-social-media-influencers-calls-for-stricter-regulation-156705.html
    PersonsGeorgia Buckle
  • TitleResearch Reveals Dark Side of Social Media Influencers
    Degree of recognitionInternational
    Media name/outletMirage News
    Media typeWeb
    Country/TerritoryUnited Kingdom
    Date25/02/25
    DescriptionSocial media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds.
    URLhttps://www.miragenews.com/research-reveals-dark-side-of-social-media-1413908/
    PersonsGeorgia Buckle
  • TitleThe ‘dark side’ of social media influencers on marketing and advertising
    Degree of recognitionInternational
    Media name/outletMarketing Edge
    Media typeWeb
    Country/TerritoryUnited Kingdom
    Date25/02/25
    DescriptionSocial media influencers (SMIs), who are Al’s identified as culture drivers, are revolutionising marketing and advertising while also shaping consumer behaviour, brand strategies, and even societal norms. However, new research exposes a lesser-known side of influencer culture, one that raises ethical, psychological, and regulatory concerns.
    URLhttps://marketingedge.com.ng/the-dark-side-of-social-media-influencers-on-marketing-and-advertising/
    PersonsGeorgia Buckle
  • TitleNew research unveils ‘dark side’ of social media influencers
    Degree of recognitionInternational
    Media name/outletmxmindia
    Media typeWeb
    Country/TerritoryUnited Kingdom
    Date25/02/25
    DescriptionSocial media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. A recent study by the University of Portsmouth examines the negative impacts of SMIs, highlighting issues such as misinformation, endorsement of dangerous products, unrealistic beauty standards, the fostering of a comparison culture, deceptive consumption, and privacy risks.
    URLhttps://www.mxmindia.com/news/new-research-unveils-dark-side-of-social-media-influencers/
    PersonsGeorgia Buckle
  • TitleMisinformation, Deception, and Harm Reveal the ‘Dark Side’ of Influencer Culture, Alarming Study Says
    Degree of recognitionInternational
    Media name/outletThe Debrief
    Media typeWeb
    Country/TerritoryUnited Kingdom
    Date25/02/25
    DescriptionSocial media influencers have transformed marketing, shaping consumer behavior, brand strategies, and even societal norms. While their reach and impact are undeniable, a new study published in Psychology and Marketing from the University of Portsmouth highlights the psychological, social, and security risks associated with influencer culture, calling for stricter regulation.
    URLhttps://thedebrief.org/misinformation-deception-and-harm-reveals-dark-side-of-influencer-culture-alarming-study-says/
    PersonsGeorgia Buckle
  • TitleNew research unveils the "dark side" of social media influencers and their impact on marketing and consumer behaviour
    Degree of recognitionInternational
    Media name/outletEurekAlert!
    Media typeWeb
    Country/TerritoryUnited Kingdom
    Date24/02/25
    DescriptionSocial media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds.
    URLhttps://www.eurekalert.org/news-releases/1074714
    PersonsGeorgia Buckle
  • TitleSocial Media Influencers (SMIs) Pose Psychological, Health and Security Risks and Need Tighter Regulation, a New Study Finds
    Degree of recognitionInternational
    Media name/outletNewswise
    Media typeWeb
    Country/TerritoryUnited Kingdom
    Date24/02/25
    DescriptionSocial media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds.
    URLhttps://www.newswise.com/articles/social-media-influencers-smis-pose-psychological-health-and-security-risks-and-need-tighter-regulation-a-new-study-finds
    PersonsGeorgia Buckle
  • TitleThe 'dark side' of social media influencers and their impact on marketing and consumer behavior
    Degree of recognitionInternational
    Media name/outletphys.org
    Media typeWeb
    Country/TerritoryUnited Kingdom
    Date24/02/25
    DescriptionSocial media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds.
    URLhttps://phys.org/news/2025-02-dark-side-social-media-impact.html
    PersonsGeorgia Buckle
  • TitleNew Study Reveals the Hidden Dangers of Social Media Influencers on Marketing and Consumer Behavior
    Degree of recognitionInternational
    Media name/outletScience Magazine
    Media typeWeb
    Country/TerritoryUnited Kingdom
    Date24/02/25
    DescriptionThe rise of social media influencers (SMIs) has fundamentally altered the landscape of marketing, reshaping consumer opinions, brand dynamics, and even cultural norms. However, this burgeoning phenomenon is not without its downsides. Despite the glitzy façade of influencer culture, a recent comprehensive study by the University of Portsmouth sheds light on the psychological, health-related, and security-related risks associated with SMIs, clearly indicating an urgent need for regulatory measures.
    URLhttps://scienmag.com/new-study-reveals-the-hidden-dangers-of-social-media-influencers-on-marketing-and-consumer-behavior/
    PersonsGeorgia Buckle
  • TitleStudy calls for tighter regulation on influencers
    Degree of recognitionInternational
    Media name/outletAdvanced Television
    Media typeWeb
    Country/TerritoryUnited Kingdom
    Date24/02/25
    DescriptionSocial media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a study finds.
    URLhttps://www.advanced-television.com/2025/02/24/study-calls-for-tighter-regulation-on-influencers/
    PersonsGeorgia Buckle
  • TitleThe ‘Dark Side’ of Social Media Influencers Revealed
    Degree of recognitionInternational
    Media name/outletDigit News
    Media typeWeb
    Country/TerritoryUnited Kingdom
    Date24/02/25
    Description“The deception and damage, and their impact on consumption, need to be carefully regulated.”
    URLhttps://www.digit.fyi/the-dark-side-of-social-media-influencers-revealed/
    PersonsGeorgia Buckle