Media coverage
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Media coverage
Title 6 Ways Influencer Posts Affect What You Think, Feel, and Buy Degree of recognition International Media name/outlet Study Finds Media type Web Country/Territory United Kingdom Date 27/03/25 Description Your favorite influencer’s lifestyle might look perfect, but the marketing tactics they use often aren’t. University of Portsmouth researchers have identified six ways influencer marketing harms consumers, from pushing counterfeit goods to spreading health misinformation. As companies pour billions into this growing industry, the question becomes: at what cost to consumers? URL https://studyfinds.org/6-ways-influencer-posts-affecting-consumers/ Persons Georgia Buckle Title Brands warned over ‘dark side’ of influencer marketing Degree of recognition International Media name/outlet Decision Marketing Media type Web Country/Territory United Kingdom Date 26/02/25 Description Social media influencers might be at the top of many brands’ campaign plans but if left unchecked they pose psychological, health and security risks and need tighter regulation. URL https://www.decisionmarketing.co.uk/news/brands-warned-over-dark-side-of-influencer-marketing Persons Georgia Buckle Title Study flags risks of social media influencers, calls for stricter regulation Degree of recognition International Media name/outlet Ad Gully Media type Web Country/Territory United Kingdom Date 25/02/25 Description Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. URL https://archive.adgully.com/study-flags-risks-of-social-media-influencers-calls-for-stricter-regulation-156705.html Persons Georgia Buckle Title Research Reveals Dark Side of Social Media Influencers Degree of recognition International Media name/outlet Mirage News Media type Web Country/Territory United Kingdom Date 25/02/25 Description Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. URL https://www.miragenews.com/research-reveals-dark-side-of-social-media-1413908/ Persons Georgia Buckle Title The ‘dark side’ of social media influencers on marketing and advertising Degree of recognition International Media name/outlet Marketing Edge Media type Web Country/Territory United Kingdom Date 25/02/25 Description Social media influencers (SMIs), who are Al’s identified as culture drivers, are revolutionising marketing and advertising while also shaping consumer behaviour, brand strategies, and even societal norms. However, new research exposes a lesser-known side of influencer culture, one that raises ethical, psychological, and regulatory concerns. URL https://marketingedge.com.ng/the-dark-side-of-social-media-influencers-on-marketing-and-advertising/ Persons Georgia Buckle Title New research unveils ‘dark side’ of social media influencers Degree of recognition International Media name/outlet mxmindia Media type Web Country/Territory United Kingdom Date 25/02/25 Description Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. A recent study by the University of Portsmouth examines the negative impacts of SMIs, highlighting issues such as misinformation, endorsement of dangerous products, unrealistic beauty standards, the fostering of a comparison culture, deceptive consumption, and privacy risks. URL https://www.mxmindia.com/news/new-research-unveils-dark-side-of-social-media-influencers/ Persons Georgia Buckle Title Misinformation, Deception, and Harm Reveal the ‘Dark Side’ of Influencer Culture, Alarming Study Says Degree of recognition International Media name/outlet The Debrief Media type Web Country/Territory United Kingdom Date 25/02/25 Description Social media influencers have transformed marketing, shaping consumer behavior, brand strategies, and even societal norms. While their reach and impact are undeniable, a new study published in Psychology and Marketing from the University of Portsmouth highlights the psychological, social, and security risks associated with influencer culture, calling for stricter regulation. URL https://thedebrief.org/misinformation-deception-and-harm-reveals-dark-side-of-influencer-culture-alarming-study-says/ Persons Georgia Buckle Title New research unveils the "dark side" of social media influencers and their impact on marketing and consumer behaviour Degree of recognition International Media name/outlet EurekAlert! Media type Web Country/Territory United Kingdom Date 24/02/25 Description Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. URL https://www.eurekalert.org/news-releases/1074714 Persons Georgia Buckle Title Social Media Influencers (SMIs) Pose Psychological, Health and Security Risks and Need Tighter Regulation, a New Study Finds Degree of recognition International Media name/outlet Newswise Media type Web Country/Territory United Kingdom Date 24/02/25 Description Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. URL https://www.newswise.com/articles/social-media-influencers-smis-pose-psychological-health-and-security-risks-and-need-tighter-regulation-a-new-study-finds Persons Georgia Buckle Title The 'dark side' of social media influencers and their impact on marketing and consumer behavior Degree of recognition International Media name/outlet phys.org Media type Web Country/Territory United Kingdom Date 24/02/25 Description Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. URL https://phys.org/news/2025-02-dark-side-social-media-impact.html Persons Georgia Buckle Title New Study Reveals the Hidden Dangers of Social Media Influencers on Marketing and Consumer Behavior Degree of recognition International Media name/outlet Science Magazine Media type Web Country/Territory United Kingdom Date 24/02/25 Description The rise of social media influencers (SMIs) has fundamentally altered the landscape of marketing, reshaping consumer opinions, brand dynamics, and even cultural norms. However, this burgeoning phenomenon is not without its downsides. Despite the glitzy façade of influencer culture, a recent comprehensive study by the University of Portsmouth sheds light on the psychological, health-related, and security-related risks associated with SMIs, clearly indicating an urgent need for regulatory measures. URL https://scienmag.com/new-study-reveals-the-hidden-dangers-of-social-media-influencers-on-marketing-and-consumer-behavior/ Persons Georgia Buckle Title Study calls for tighter regulation on influencers Degree of recognition International Media name/outlet Advanced Television Media type Web Country/Territory United Kingdom Date 24/02/25 Description Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a study finds. URL https://www.advanced-television.com/2025/02/24/study-calls-for-tighter-regulation-on-influencers/ Persons Georgia Buckle Title The ‘Dark Side’ of Social Media Influencers Revealed Degree of recognition International Media name/outlet Digit News Media type Web Country/Territory United Kingdom Date 24/02/25 Description “The deception and damage, and their impact on consumption, need to be carefully regulated.” URL https://www.digit.fyi/the-dark-side-of-social-media-influencers-revealed/ Persons Georgia Buckle