The darker side of being devoted to your favourite brand

Press/Media: Expert comment

Description

New research is the first to establish the darker side of being devoted to your favourite brand

Period	6 Dec 2017

Title	New research reveals the dark side of brand loyalty
Media name/outlet	Phys.org
Media type	Web
Date	6/12/17
Description	New research is the first to establish the darker side of being devoted to your favourite brand.
Producer/Author	University of Portsmouth
URL	https://phys.org/news/2017-12-reveals-dark-side-brand-loyalty.html
Persons	Yuksel Ekinci