We’re in the Middle of a Sports-Bra Revolution

Press/Media: Expert comment

Description

Growing research about breasts is fueling change. “Breasts and bras were always quite a taboo subject, whereas now I think cultural changes have occurred, and they are spoken about more openly,” says Brogan Horler, head of product testing at the University of Portsmouth’s research group in breast health. Horler’s team at the university is a world leader in breast biomechanics research and consults with many top sports-bra makers globally, including Brooks.

Period1 Jan 2020 → 7 Apr 2020

Media coverage

1

Media coverage

Media contributions

3

Media contributions

  • TitleWe're in the middle of a Sports-Bra Revolution
    Degree of recognitionInternational
    Media name/outletOutside
    Media typeWeb
    Country/TerritoryUnited Kingdom
    Date5/03/20
    DescriptionCommented on growing research area of breast and bras. Mention of our world leading breast biomechanics research and consultancy, as well as our collab with Brooks.
    Producer/AuthorAriella Gintzler
    URLhttps://www.outsideonline.com/outdoor-gear/clothing-apparel/sports-bra-design-revolution/
    PersonsBrogan Jones
  • TitleHow to find a sports bra that fits, and when to throw it out
    Media name/outletInsider
    Media typeWeb
    Date24/01/20
    DescriptionCommented on the negative consequences of inadequate breast support
    Producer/AuthorShira Feder
    URLhttps://www.insider.com/how-to-find-sports-bra-that-fits-when-to-replace-2020-1
    PersonsBrogan Jones
  • TitleRunners world - Jan 2020 issue
    Media name/outletRunners World Magazine
    Media typePrint
    Date1/01/20
    DescriptionExpert comment on: Evolutions in sports bra design/technology and partly about how women can better shop for a sports bra that won't hinder their running performance
    Producer/AuthorAshley Mateo
    URLUnknown
    PersonsBrogan Jones