We’re in the Middle of a Sports-Bra Revolution

    Press/Media: Expert comment

    Description

    Growing research about breasts is fueling change. “Breasts and bras were always quite a taboo subject, whereas now I think cultural changes have occurred, and they are spoken about more openly,” says Brogan Horler, head of product testing at the University of Portsmouth’s research group in breast health. Horler’s team at the university is a world leader in breast biomechanics research and consults with many top sports-bra makers globally, including Brooks.

    Period1 Jan 2020 → 7 Apr 2020

    Media coverage

    1

    Media coverage

    Media contributions

    3

    Media contributions

    • TitleWe're in the middle of a Sports-Bra Revolution
      Degree of recognitionInternational
      Media name/outletOutside
      Media typeWeb
      Country/TerritoryUnited Kingdom
      Date5/03/20
      DescriptionCommented on growing research area of breast and bras. Mention of our world leading breast biomechanics research and consultancy, as well as our collab with Brooks.
      Producer/AuthorAriella Gintzler
      URLhttps://www.outsideonline.com/outdoor-gear/clothing-apparel/sports-bra-design-revolution/
      PersonsBrogan Jones
    • TitleHow to find a sports bra that fits, and when to throw it out
      Media name/outletInsider
      Media typeWeb
      Date24/01/20
      DescriptionCommented on the negative consequences of inadequate breast support
      Producer/AuthorShira Feder
      URLhttps://www.insider.com/how-to-find-sports-bra-that-fits-when-to-replace-2020-1
      PersonsBrogan Jones
    • TitleRunners world - Jan 2020 issue
      Media name/outletRunners World Magazine
      Media typePrint
      Date1/01/20
      DescriptionExpert comment on: Evolutions in sports bra design/technology and partly about how women can better shop for a sports bra that won't hinder their running performance
      Producer/AuthorAshley Mateo
      URLUnknown
      PersonsBrogan Jones