Women's World Cup attracts new fans - and helps advertisers clean up football's image

Christina Philippou

Press/Media: Expert comment

Description

Advertisers are using the Women’s World Cup to appeal to a new football audience, as TV spots for gambling, drink and flashy cars are replaced by audiobooks, healthy food and family-friendly content.

Period	11 Aug 2023

Media contributions

Title	Women's World Cup attracts new fans - and helps advertisers clean up football's image
Degree of recognition	National
Media name/outlet	The National
Media type	Web
Country/Territory	United Kingdom
Date	11/08/23
Description	Advertisers are using the Women’s World Cup to appeal to a new football audience, as TV spots for gambling, drink and flashy cars are replaced by audiobooks, healthy food and family-friendly content.
Producer/Author	Tim Stickings
URL	https://www.thenationalnews.com/weekend/2023/08/11/womens-world-cup-attracts-new-fans-and-helps-advertisers-clean-up-footballs-image/
Persons	Christina Philippou

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