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You might have come across it on TikTok: "looksmaxxing." It's all about maximizing your appearance.

Press/Media: Expert comment

Description

Expert commentary on the looksmaxxing social media trend coveted by demarkeronline.

"You might have come across it on TikTok: "looksmaxxing." It's all about maximizing your appearance.

Have you ever been influenced by this trend?

Sources: Anda Solea (researcher at the University of Portsmouth's School of Criminology and Criminal Justice), Joey Scheufler (social media expert), The Guardian, Nypost, Vice, CBSnews, DailyMail, Bitdefender, Theofordblue, GQ, Laure Dedecker (media psychologist at KU Leuven).

Editors: @veerleketelaers & Maria Belkadi

Edit: Maria Belkadi

Period16 Jan 2026

Media contributions

2

Media contributions

  • TitleYou might have come across it on TikTok: "looksmaxxing." It's all about maximizing your appearance
    Degree of recognitionNational
    Media name/outletdemarkeronline
    Media typeWeb
    Country/TerritoryNetherlands
    Date16/01/26
    DescriptionExpert commentary on the looksmaxxing social media trend coveted by demarkeronline.
    Producer/AuthorMaria Belkadi
    URLhttps://www.tiktok.com/@demarkeronline/video/7595625681095036193?_r=1&_t=ZG-937CAaLKRbF
    PersonsAnda Solea
  • TitleYou might have come across it on TikTok: "looksmaxxing." It's all about maximizing your appearance
    Degree of recognitionNational
    Media name/outletdemarkeronline
    Media typeWeb
    Country/TerritoryNetherlands
    Date16/01/26
    DescriptionExpert commentary on the looksmaxxing social media trend coveted by demarkeronline.
    Producer/AuthorMaria Belkadi
    URLhttps://www.instagram.com/p/DTibBGHDaoV/
    PersonsAnda Solea
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Keywords

  • lookmaxxing
  • Incels
  • social media
  • online trend
  • TikTok