Dataset for 'Customers’ willingness to disclose personal information throughout the customer purchase journey in retailing: the role of perceived warmth'.

  • Gaetano Aiello (Creator)
  • Raffaele Donvito (Creator)
  • Diletta Acuti (Creator)
  • Laura Grazzini  (Creator)
  • Valentina Mazzoli (Creator)
  • Virginia Vannucci (Creator)
  • Giampaolo Viglia (Creator)



    Datasets for studies 1, 2 & 4 and supporting material (Appendix A).

    Study 3 data is not publicly available as it includes disaggregated data.
    Date made available19 Aug 2020
    PublisherUniversity of Portsmouth

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