Dataset for "Metahuman Social Media Influencers and the Endorsement of Cultural City Brands"

Selcuk Can (Creator)
Ammar Javed (Other)
Yuksel Ekinci (Other)

School of Strategy, Marketing and Innovation

Dataset

Description

This dataset accompanies Study 1 of the article “Metahuman Social Media Influencers and the Endorsement of Cultural City Brands” and contains participants’ responses to metahuman influencer stimuli and related city brand evaluations.

Date made available	24 Nov 2025
Publisher	University of Portsmouth
Date of data production	Jun 2024 - Aug 2024

DOI
10.17029/6b5964d1-2014-4f77-a45c-f291e0736230

Access Dataset

Dataset_README_Can_et_al_2025_Metahuman.docx
File: application/vnd.openxmlformats-officedocument.wordprocessingml.document, 1.73 MB
Type: Text
Licence: CC BY
IJRM_UoP_Study_1_Dataset.sav
File: application/octet-stream, 4.12 KB
Type: Dataset
Licence: CC BY

1 Article

Metahuman social media influencers and the endorsement of cultural city brands
Can, A. S., Javed, A. & Ekinci, Y., 17 Dec 2025, (Early online) In: Journal of Research in Interactive Marketing.
Research output: Contribution to journal › Article › peer-review

Open Access
File
11 Downloads (Pure)

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