Dataset for 'Stronger together? Tourists’ behavioral responses to joint brand advertising'.

Selcuk Can (Creator)
Yuksel Ekinci (Creator)
Giampaolo Viglia (Creator)
Dimitrios Buhalis (Creator)

Dataset

Description

Pilot and article datasets.

Date made available	4 Sept 2020
Publisher	University of Portsmouth

DOI
10.17029/c301ae13-7a51-4812-98d4-54fde11634b6

Access Dataset

README_file_Joint_Brand_Advertising.docx
File: application/vnd.openxmlformats-officedocument.wordprocessingml.document, 14.8 KB
Type: Text
Licence: CC BY
Pilot_Test_Data.sav
File: application/octet-stream, 5.98 KB
Type: Dataset
Licence: CC BY
Article_data_1st_Exp.sav
File: application/octet-stream, 712 KB
Type: Dataset
Licence: CC BY
Article_data_1st_Exp.sav
File: application/octet-stream, 712 KB
Type: Dataset
Licence: CC BY

Stronger together? Tourists’ behavioral responses to joint brand advertising
Can, A. S., Ekinci, Y., Viglia, G. & Buhalis, D., 3 Sept 2020, In: Journal of Advertising. 49, 5, p. 525-539 15 p.
Research output: Contribution to journal › Article › peer-review

Open Access
File
156 Downloads (Pure)

Cite this

DataSetCite

Can, A. (Creator), Ekinci, Y. (Creator), Viglia, G. (Creator), Buhalis, D. (Creator) (4 Sept 2020). Dataset for 'Stronger together? Tourists’ behavioral responses to joint brand advertising'. University of Portsmouth. README_file_Joint_Brand_Advertising(.docx), Pilot_Test_Data(.sav), Article_data_1st_Exp(.sav), Article_data_1st_Exp(.sav). 10.17029/c301ae13-7a51-4812-98d4-54fde11634b6

Dataset for 'Stronger together? Tourists’ behavioral responses to joint brand advertising'.

Description

DOI

Access Dataset

Research output

Stronger together? Tourists’ behavioral responses to joint brand advertising

Cite this