Description
Narrative concerning the four cases presented in the paper.
| Date made available | 28 Oct 2020 |
|---|---|
| Publisher | University of Portsmouth |
| Date of data production | 2018 |
Research output
- 1 Article
-
The dark side of effectuation in a Key Account Management relationship
McGowan, P. J., Simms, C., Pickernell, D. G. & Zisakis, K., 20 Nov 2020, (Early online) In: Journal of Business & Industrial Marketing. 16 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile418 Downloads (Pure)
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