Address
  • Portland Street, Richmond Building

    PO1 3DE Portsmouth

    United Kingdom

Organisation profile

Organisation profile

The Marketing subject group is part of the Portsmouth Business School, and sits within the University's Faculty of Business and Law - it's also one of the largest academic marketing groups in Europe.

Our Marketing research analyses existing and emerging business models and consumer segments, and covers advertising, branding, digital marketing, tourism marketing and related disciplines such as anthropology, economics, psychology and statistics.

One of the main purposes of our research is to gain insights about consumer behaviour. Many of our research projects are conducted in collaboration with industry partners and applied to real business issues – so our expertise and insights can be used to help businesses better understand their customers, and tailor their products and services to target their markets.

We apply a wide range of exploratory and confirmatory methods to our research – such as interviews, experiments, and structural equation modelings – and our work is regularly published in leading national and international journals within the field.

Our areas of expertise include:

  • Advertising and branding
  • Digital marketing
  • Services marketing and tourism
  • Marketing and society

 

Fingerprint

Dive into the research topics where Marketing is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.

Network

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or