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Personal profile


I am a Senior Lecturer in the Department of Organizations, Systems and People (OSP), Faculty of Business and Law (BaL). I am currently the module coordinator for three modules including Digital Technology and Innovation (PG), Digital Technology in Business (PG-Apprentice) and Electronic and Mobile Commerce (UG). 

With a brief work experience in Pakistan and almost a decade in Malaysia, I have been associated with the academic sector since 2008. Other than academia, I have also worked in Praesidium Consultants, Pizza Hut and Thomson Reuters. 


I attained my Bachelor's in Business Administration with a major in Information Technology (distinction) from Comsats University, Islamabad, Pakistan in 2007. After briefly working at Praesidium Consultants, Pizza Hut, and Comsats University, in 2008, I got a scholarship for MSc and later on, in 2010, for PhD in Information Technology (IT) at Universiti Teknologi Petronas (UTP), Malaysia. Besides studying, I also worked as a tutor/graduate assistant at UTP from 2008 until 2013. In 2013, I joined Thomson Reuters as a research analyst. In 2014, I got back to academia by joining Universiti Tunku Abdul Rahman (UTAR), Kampar, Malaysia as an Assistant Professor in the Department of Information Systems, Faculty of Information and Communication Technology.

My academic journey, whether related to teaching or research, has been at the confluence of Information Technology (IT) and humans. I have conducted research in the domains of knowledge management (particularly knowledge sharing), behavioural software engineering as well as cyberbullying. As I progress in my academic career, I am continuously exploring new and different avenues of research in the larger interdisciplinary domain comprising of humans, technology and organizations. 


Teaching Responsibilities

Since 2008, I have had the opportunity to teach several modules, at multiple institutions in different countries. At Universiti Tunku Abdul Rahman (UTAR), Malaysia, I taught in the department of Information Systems, Faculty of Information and Communication Technology. I was mainly involved in coordinating the modules such as digital commerce, digital and technology entrepreneurship, business and management information systems as well as business analytics. I was also the certified Alibaba Teacher and a mentor at the Unovate Incubator at UTAR. 

In my current role at University of Portsmouth, I am coordinating three modules including Digital Technology and Innovation (PG), Digital Technology in Business (PG-Apprentice) and Electronic and Mobile Commerce (UG). 

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 4 - Quality Education
  • SDG 5 - Gender Equality
  • SDG 7 - Affordable and Clean Energy
  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure

Education/Academic qualification

Ph.D., Information Technology - Programmer's Creativity, Universiti Teknologi Petronas

1 Jul 201019 Jul 2018

Award Date: 18 Nov 2018

Master of Science, Information Technology - Knowledge Management , Universiti Teknologi Petronas

25 Jul 200824 Sep 2010

Award Date: 17 Oct 2010

BSc (Hons), Bachelors of Business Administration - Information Technology , COMSATS University Islamabad

1 Jun 200325 Jun 2007

Award Date: 15 Sep 2007

External positions

Assistant Professor, Universiti Tunku Abdul Rahman (UTAR)

31 Oct 201431 Jan 2022

Research Analyst, IntegraScreen, Thomson Reuters,

9 Dec 201317 Oct 2014

Tutor / Graduate Assistant, Universiti Teknologi Petronas

25 Jul 20081 Dec 2013


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