Alex Bradley

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Personal profile


Dr Bradley completed his undergraduate degree in Psychology at the University of Wariwck. He then completed a Master's in Psychological Research Methods at the University of Sussex before starting a PhD at the University of Nottingham.

Alex's thesis was looking at the antecedents to altruistic behaviour towards charities. This work included publication on the underdog effect and a meta analysis on the effects of observability on prosocial behaviour. During his PhD Alex completed an internship in the Parliamentary Office of Science and Technology researching the effects of behaviour change policies. Upon completion of Alex's PhD he became a Teaching Fellow at the University of Nottingham before joining the team here at Portsmouth.

Teaching Responsibilities

  • Module Convenor of Psychological Science Module
  • Lecturing on an Introduction to Social Psychology
  • Seminar Leader for Developing your Sociological Imagination
  • Lecturing and Seminar Leader for Research Design and Analysis
  • Lecturing and Seminar Leader for Doing Sociological Research
  • Dissertation and thesis supervisor

Research Interests

I have a number of current research interests:

  • Looking at the effects of career service engagement and employability
  • Exploring the stratergies of gamabling companies  using social media to advertise their products
  • Utilising big data methods like accessing API's and webscrapping to collect novel interesting data.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 2 - Zero Hunger

Education/Academic qualification

Ph.D., Exploring the role of reluctant altruism on charitable donations. , University of Nottingham

Award Date: 31 Oct 2018


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Collaborations and top research areas from the last five years

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