Chris Simms
  • James Watson (West)
    2 King Richard 1 Road
    PO1 2FR

    United Kingdom

Accepting PhD Students

PhD projects

I am happy to receive informal enquiries for PhD studies in areas broadly related to innovation management, new product development, sustainable innovation, process innovation, public sector innovation and packaging innovation. Please feel free to get in contact.

Personal profile


I am the Knowledge Services Lead for the Strategy Enterprise and Innovation (SEI) subject group in the Faculty of Business and Law. I am also a Reader in Innovation Management and Entrepreneurship and fellow of the Higher Education Academy.

I have understaken collaborative work with a number of organisations within the public and private sectors. In particular I have extensive experience working on Knowledge Transfer Partnership projects. 

I have written over 15 refereed journal articles published in highly ranked journals, related to innovation management and new product development. I have also published articles related to Marketing and Sales Management.


In 2013 I completed my PhD examining the management of packaging within new product development in the fast moving consumer goods industry. I am currently superising a number of PhD projects in areas linked to my research interests, which include, new product development, product innovation, process innovation and packaging.

Research Interests

My current research is primarily in the arena of innovation management and new product development, in particular I am exploring innovation within low and medium technology industries and the food industry.

  • Product and process innovation
  • Packaging development and innovation
  • Sustainable product development and eco-innovation
  • The fuzzy front end of innovation
  • Developing products for the elderly

Media Availability

I am happy to take calls and emails from the media on my research, and am aware of the needs to respond to journalists in a timely manner. Please contact me directly on [email protected] 

Teaching Responsibilities

I teach on a range of undergraduate and postgraduate programmes related to business and management, and I am particularly heavily involved in teaching on the MSc in Innovation Management and Entrepreneurship. I currently coordinate a Masters unit on Managing New Product Development.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 2 - Zero Hunger
  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 12 - Responsible Consumption and Production
  • SDG 13 - Climate Action
  • SDG 16 - Peace, Justice and Strong Institutions
  • SDG 17 - Partnerships for the Goals


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Collaborations and top research areas from the last five years

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