David Ward

David Ward

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Biography

I joined the Faculty of Business and Law in August 2000, following 20 years working as a senior marketing manager and marketing consultant for both blue-chip and SME companies. These included Legal & General, IBM, Edexcel, Monster and the Department of Education.  I have experience of working in marketing communications, marketing strategy, e-commerce development and international marketing management. During the past 9 years I have also taught part-time on the post-graduate level courses for the CIM.

I have a BA Hons (Lancaster) and was the first person to graduate in Marketing and German at Lancaster University in 1987. I also hold a MBA (Manchester Business School) and a PGCE.

Research Interests

Digital marketing strategy, social media, online communities. I also support the Faculty of Business and Law in its external consultancy and have worked on a KTP project to identify new market opportunities for an international power supply company; and a marketing research project focusing on student media.

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