Personal profile


I am a Senior lecturer and Course leader of BA Fashion Marketing, a 4-year program run jointly by the Faculty of Business and Law and Faculty of Creative and Cultural Industries in University of Portsmouth. I teach fundamentals of fashion marketing—from branding and visualisation to consumer behaviour—and its global significance, especially in sustainable and ethical fashion. 

As a  Fellow of Higher Education Academy I have developed my teaching philosophy, “learning by doing” which is based on student centred learning approach which I have developed using Kolb's Experiential Learning Theory (Kolb, 1984) and in terms of planning and design, ‘constructive alignment’ (Biggs, 1996) and to assess the outcomes, I use the “Structure of the Observed Learning Outcome” (SOLO Taxonomy) (Biggs & Kollis,1982). In addition, some of it is also shaped by feedback or as I had to adapt to demonstrate my progression between courses, programmes, or institutions.  As a Course Leader I engaged in opportunities to expand my understanding and contribution to the university regulatory processes.  I actively participate in initiatives to improve university KPI’s including those aligned with differential attainment, and a new course development.   I am highly adaptable and a willing contributor to the ever-changing nature of Fashion Design education and through leading on Annual Evaluation and NSS actions, clearly understanding the demands on creative arts education. Previous Positive student feedback for NSS 2022/23 & 2023/24 along with a good score of 80% and above student satisfaction demonstrates my ability.

I am keen to lead and co-supervise PhD, MPhil & M Res research students and have specific interests in supervising projects that explore fields of Fashion Design and Diverse Technologies such as motion capture & imaging to have an sustainable impact on outcomes.


Prior to my appointment in University of Portsmouth as a Course Leader & Senior Lecturer of Fashion Marketing, I have worked for more than two decades in in Higher Education in the field of Fashion & Textile Design. I have worked in universities such as University of Huddersfield, University of Southampton, (Winchester School of Art, Dalian), Nottingham Trent University, Teesside University and Pearl Academy of Fashion (India). I was appointed as Course Leader & Senior Lecturer of Fashion Design, University of Huddersfield,  Lecturer of Fashion in MIMA School of Art and Design, in 2019 and was previously appointed in August 2014 as a Senior Teaching Fellow Fashion Design (Dalian) within Winchester School of Art at the University of Southampton in August 2014. I was rewarded for academic excellence in teaching Fashion Design 2015-2016 and contribution to the curriculum including curating yearly Graduation Shows in the UK and China. During my posting, I have disseminated my research outcomes to various Universities in China and abroad. I have received Joint funding for research for three years 2016-2019 awarded by Ministry of Education and Dalian Polytechnic University, China. I was awarded a two-year tenure as a Visiting Professor. 

In my tenure at University of Huddersfield, I was UTLC (University Teaching and Learning Committee) rep for the School of Engineering and Computing and acted as an external academic for a revalidation at UEA (University of East Anglia). I was also a member of the core organising committee to organise the prestigious 92nd Textile Institute World Conference, hosted by the University of Huddersfield in July 2023. And, in this conference I published and presented my latest research “Exploring Motion Capture Technology to transform both the method of creating design and pattern cutting for sustainable fashion design.” (PARAMANIK, D., & MOORHOUSE, D. 2023.)

I am an active researcher and have consistently pushed boundaries , used cutting edge technologies to teach in both Undergraduate and Postgraduate courses Fashion Design Development, Fashion Styling, Photography, Creative Pattern Cutting, Visual Culture and Reflective Journal and MA Fashion: Creative Pattern Cutting.

I have organised industry & fashion designer events, where students can talk to specialists to gain advice on their portfolios and graduate careers. I support students from a diverse range of backgrounds as required by the curriculum, but also work beyond this as I promote their work to external audiences (shows, competitions, placements).  I have worked with level 6 (Final Year) students in summer of 2022 & 23 coordinating and supporting attendance and submissions to Global competitions  such as  Fashanne, Graduate Fashion Week, Woolmark,  Worshipful Company of Woolmen and UKFT Bursary schemes to name a few. 

Previously as an alumnus of prestigious Pearl Academy of Fashion, New Delhi, India (1997), and Nottingham Trent University, U.K (2003- 2012). I received Nottingham Trent University’s Prestigious Vice Chancellors Award for full-time doctoral research in 2007. During my doctoral research (2007- 2012) I had various teaching and mentoring roles to work with both UG and PG students in Nottingham Trent University. Apart from my academic career I have worked on a variety of paid consultancy projects for the Indian Export Industry, Wills Lifestyle, Levi’s (India), Abercrombie & Fitch, Paul Smith and Kjaer Global Ltd.

Research Interests

My research interests are Motion Capture Technology’s (MOCAP), associated creative technologies and their potential to transform both the methods of creating fashion design and the pattern cutting to explore sustainable fashion design. I am keen to use an experimental design approach of two-dimensional and/or three-dimensional (2D/3D) practice, theoretical framework and reflect on my personal design processes, my experience within the fashion design industry and academia. I am keen to supervise and co-supervise a cohort of Ph.D., M.Phil. and M.Res. students who wish to conduct research into the use of creative and diverse technologies in Fashion Design.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 4 - Quality Education
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production
  • SDG 17 - Partnerships for the Goals

Education/Academic qualification

Ph.D., Clothing & Textile Design, Thesis title: Gestural Patterns: A new method of printed textile design using motion capture technology, Nottingham Trent University


Award Date: 5 Jul 2013

PgDIP, Post graduate Diploma in Research Practice (Pass with commendation), Nottingham Trent University


Award Date: 9 Jul 2010

MA, Textile Design & Innovation (Distinction), Nottingham Trent University


Award Date: 14 Jul 2006

BA (Hons), BA Hons, Nottingham Trent University

Award Date: 11 Jul 2003

Cert, Contemporary Graphic Design. , National Institute of Design, Bengaluru


Award Date: 27 Oct 2000

DipHE, Diploma In Fashion Design , Pearl Academy


Award Date: 11 Dec 1998

External positions

University of Huddersfield

Mar 2022Sept 2023

Teesside University

Nov 2019Jan 2021

University Of Southampton

1 Aug 201430 Apr 2019

Raffles Millennium International, India

Dec 2013Aug 2014

External Examiner , Universiti Technologi MARA, Malaysia

Dec 20132015

National Institute of Fashion Technology, India

Sept 2013Feb 2014

Nottingham Trent University

Dec 2007Jan 2012

Kjaer Global Ltd., London, U.K.

Jul 2006Nov 2006

Orient Fashions Export LTD, New Delhi, India

Feb 1999Sept 1999

Pearl Academy of Fashion, New Delhi, India