Accepting PhD Students

PhD projects

This PhD project aims to explore how companies can engage individuals in the dialogue about Corporate Social Responsibility on social media. Specifically, the project wants to analyse the “plastic in the oceans” phenomenon in order to identify the factors that lead consumers to engage in CSR contents on social media and open dialogues about environmental issues. More details at the link: https://www.port.ac.uk/study/postgraduate/postgraduate-research/research-degrees/phd/explore-our-projects/engaging-consumers-in-csr-dialogue-through-social-media-the-power-of-plastic-in-the-oceans-trend?fbclid=IwAR38YpCpOryYMCPEljVoqTCt0vzpf5QGSvzW2eUPTulTxgBaNQkv9nAwyZs

20182021

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Personal profile

Summary

I am a full-time Lecturer in Marketing. I received my PhD in Business Administration and Management from the Università degli Studi di Pisa in Italy. 

I collaborate with the Responsible Management Research Center in Pisa. I jointly coordinate the Sustainable Innovation Research Hub at the University of Florence and I am a member of the editorial team for the British Food Journal.

Biography

I graduated from the University of Florence in 2014 with an MSc in Marketing. Before starting my PhD, I obtained a 1-year research grant and worked as a Teaching Assistant at New York University’s centre in Florence. 

In 2018 I completed my PhD in Business Administration and Management at the Università degli Studi di Pisa with my thesis on corporate social responsibility (CSR) communication. During my PhD studies I was Visiting Scholar at the University of Bath’s Centre for Business, Organisations and Society. I worked as Research Fellow in the area of sustainable retailing before joining the University of Portsmouth in September 2019.

Research Interests

My work has been published in high-quality peer-reviewed marketing journals, such as the Accounting, Auditing & Accountability Journal and the urban policy and planning journal Cities. I have presented at various national and international events such as the European Marketing Academy, Global Fashion Management and Academy of Marketing Science conferences.

My current projects are:

  • Consumer perception of retailers' CSR

  • Consumer engagement in digital CSR communication

  • Sustainable fashion consumption

  • Consumer response to brand socio-political activism

  • The use of parody in CSR communication

  • Hypocrisy perception and CSR communication

Teaching Responsibilities

My teaching responsibilities include the coordination of the Services Marketing module. I also supervise undergraduate and postgraduate marketing dissertations and students following the Doctor of Business Administration programme.

Education/Academic qualification

Ph.D., University of Pisa

1 Sep 20159 Feb 2019

Award Date: 9 Feb 2019

External positions

Lecturer, Kent State University, Florence

1 Jun 201930 Jun 2019

Research Fellow - Marketing, Università degli Studi di Firenze

1 Mar 201931 Aug 2019

Adjunct Professor, Università degli Studi di Firenze

2 Nov 201831 Jul 2019

Teaching Assistant, NYU Florence

1 Sep 201820 Dec 2018

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