Accepting PhD Students

PhD projects

I am happy to supervise students regarding the following research areas: CSR communication, cause related marketing, brand political activism, consumer behaviour.

Funded project: Consumer engagement in cause-related marketing: the positive outcomes of consumer empowerment and personal relevance.

For more details: https://www.findaphd.com/phds/project/consumer-engagement-in-cause-related-marketing-the-positive-outcomes-of-consumer-empowerment-and-personal-relevance/?p140798

Self-funded project: this PhD project aims to explore how companies can engage individuals in the dialogue about Corporate Social Responsibility on social media.

For more details: https://www.port.ac.uk/study/postgraduate/postgraduate-research/research-degrees/phd/explore-our-projects/engaging-consumers-in-csr-dialogue-through-social-media-the-power-of-plastic-in-the-oceans-trend?fbclid=IwAR38YpCpOryYMCPEljVoqTCt0vzpf5QGSvzW2eUPTulTxgBaNQkv9nAwyZs

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Personal profile

Summary

I am a full-time Lecturer in Marketing. I received my PhD in Business Administration and Management from the Università degli Studi di Pisa in Italy. 

I collaborate with the Responsible Management Research Center in Pisa. I jointly coordinate the Sustainable Innovation Research Hub at the University of Florence and I am a member of the editorial team for the British Food Journal.

Biography

I graduated from the University of Florence in 2014 with an MSc in Marketing. Before starting my PhD, I obtained a 1-year research grant and worked as a Teaching Assistant at New York University’s centre in Florence. 

In 2018 I completed my PhD in Business Administration and Management at the Università degli Studi di Pisa with my thesis on corporate social responsibility (CSR) communication. During my PhD studies I was Visiting Scholar at the University of Bath’s Centre for Business, Organisations and Society. I worked as Research Fellow in the area of sustainable retailing before joining the University of Portsmouth in September 2019.

Research Interests

My work has been published in high-quality peer-reviewed marketing journals, such as the Accounting, Auditing & Accountability Journal and the urban policy and planning journal Cities. I have presented at various national and international events such as the European Marketing Academy, Global Fashion Management and Academy of Marketing Science conferences.

My current projects are:

  • Consumer perception of retailers' CSR

  • Consumer engagement in digital CSR communication

  • Sustainable fashion consumption

  • Consumer response to brand socio-political activism

  • The use of parody in CSR communication

  • Hypocrisy perception and CSR communication

Teaching Responsibilities

My teaching responsibilities include the coordination of the Services Marketing module. I also supervise undergraduate and postgraduate marketing dissertations and students following the Doctor of Business Administration programme.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 10 - Reduced Inequalities
  • SDG 12 - Responsible Consumption and Production
  • SDG 14 - Life Below Water

Education/Academic qualification

Ph.D., Towards new responsibilities: the companies' dialogic approach to society, University of Pisa

1 Sep 20159 Feb 2019

Award Date: 9 Feb 2019

External positions

Lecturer, Kent State University, Florence

1 Jun 201930 Jun 2019

Research Fellow - Marketing, Università degli Studi di Firenze

1 Mar 201931 Aug 2019

Adjunct Professor, Università degli Studi di Firenze

2 Nov 201831 Jul 2019

Teaching Assistant, NYU Florence

1 Sep 201820 Dec 2018

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