Research outputs per year
Research outputs per year
Dr
I am a Principal Lecturer and Programmes Area Lead/Subject Lead for Marketing and Hospitality and Tourism and a Senior Fellow of the Higher Education Academy (SFHEA). In this role, I provide strategic and pedagogical leadership across these disciplines, leading curriculum development, enhancing academic quality, and shaping an inclusive and industry-relevant student experience.
I am a strong advocate for employability and student knowledge exchange. I design and lead initiatives that embed real-world learning into the curriculum, including live-client projects, industry collaborations, and authentic assessment. I also launched The Marketing Agency at the University of Portsmouth, providing students with hands-on experience working with real clients.
Through my pedagogical leadership, I aim to influence teaching practice, support colleagues and drive innovation in learning and teaching. My goal is to equip students with the skills, confidence and professional awareness needed to succeed in dynamic service-sector careers.
Before joining the University of Portsmouth, I worked at Sheffield Hallam University, where I also completed my PhD on Emotional Labour, alongside a Master’s degree in International Tourism. My academic work is underpinned by industry experience in hospitality and tourism, which continues to inform both my teaching and research.
Ph.D., An investigation into the influences of emotional labour of holiday representatives
Master of Science
BSc (Hons)
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Research output: Contribution to conference › Poster › peer-review
Research output: Contribution to conference › Other › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Book/Report › Commissioned report
Student thesis: Doctoral Thesis
Ozcan, S. (PI), Bader-El-Den, M. (CoI), Dann, Z. (CoI), Busoi, G. (CoI), Mohasseb, A. (CoI), Garri, M. (CoI), Bhatti, Z. A. (CoI), Walton, N. (CoI), Sekhon, J. (Team Member), Ahmad, F. (CoI), Arabikhan, F. (CoI), Golcarenarenji, G. (CoI), James, K. (CoI), Xu, M. (CoI), Raheem, S. (CoI), Amin, A. (CoI), Goraya, M. (CoI), Pearce, H. (CoI), Dam, S. (CoI) & Heald, R. (CoI)
2/09/24 → 31/12/25
Project: Innovation
Dann, Z. (PI), Ekinsmyth, C. (CoI), Busoi, G. (CoI) & Sambrook, C. (CoI)
1/04/24 → 31/03/25
Project: Innovation
Busoi, G. (PI)
1/01/24 → 1/09/24
Project: Innovation
Dann, Z. (PI), Ekinsmyth, C. (CoI) & Busoi, G. (CoI)
1/11/23 → 31/03/24
Project: Innovation
Dann, Z. (Presented paper) & Busoi, G. (Presented paper)
Activity: Participating in or organising an event types › Participation in conference
Busoi, G. (Invited speaker)
Activity: Participating in or organising an event types › Participation in conference
Busoi, G. (Speaker)
Activity: Talk or presentation types › Invited talk
Busoi, G. (Visiting lecturer)
Activity: Visiting an external organisation types › Visiting an external academic institution
Busoi, G. (Speaker) & Nassar, M. (Speaker)
Activity: Participating in or organising an event types › Participation in conference