Research outputs per year
Research outputs per year
Students Theses
- 8 results
Search results
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Decision-making in Pricing: A Seller's Perspective
Bergers, D. (Author), Ghaffari, M. (Supervisor) & Viglia, G. (Supervisor), 20 Dec 2023Student thesis: Doctoral Thesis
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An Exploration of the Value of Internal and External Marketing Communications in the Pre-consumption Phase of Cruise Travel
Sharples, L. (Author), Fletcher-Brown, J. (Supervisor), Rust, E. L. (Supervisor) & Viglia, G. (Supervisor), 15 May 2023Student thesis: Doctoral Thesis
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Social media misinformation and fake news: a consumer behaviour perspective
Di Domenico, G. (Author), Viglia, G. (Supervisor), Nunan, D. (Supervisor) & Pitardi, V. (Supervisor), 3 Oct 2022Student thesis: Doctoral Thesis
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How advertising got ‘woke’ : the institutional role of advertising in the emergence of gender progressive market logics and practices
Middleton, K. (Author), Turnbull, S. L. (Supervisor), Thompson-Whiteside, H. (Supervisor) & Viglia, G. (Supervisor), Apr 2022Student thesis: Doctoral Thesis
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Post-consumption decision-making and its application to service marketing
Dyussembayeva, S. (Author), Nieto-Garcia, M. (Supervisor), Viglia, G. (Supervisor) & McGowan, P. (Supervisor), 2021Student thesis: Doctoral Thesis
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The effects of joint brand advertising on tourists’ behavioural response
Can, A. S. (Author), Viglia, G. (Supervisor) & Ekinci, Y. (Supervisor), Aug 2020Student thesis: Doctoral Thesis
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Effects of customer relationship management (CRM) implementation on business performance in business to business (B2B) markets in Germany
Kern, M. (Author), Ekinci, Y. (Supervisor) & Viglia, G. (Supervisor), 2020Student thesis: Doctoral Thesis
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Users’ perceptions of control and mobile advertising effectiveness: theoretical reflections and empirical evidence
Broadbridge, V. E. (Author), Viglia, G. (Supervisor), Clark, L. (Supervisor), Parsons, A. G. (Supervisor) & Williams, A. (Supervisor), Sept 2018Student thesis: Doctoral Thesis
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