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Personal profile


I joined the Faculty of Business and Law in September 2011, following a career of over 20 years in marketing communication and branding roles in technology, local government and tourism. I am a qualified coach and have combined my coaching and branding skills to help clients uncover and develop their personal brand. I am a senior lecturer teaching on a range of undergraduate units and have responsibility as Course Leader for the MSc Coaching and Development.

The role of Course Leader means that I work alongside the course team and our external partner to provide the best possible student experience; supporting students with their projects and assignments. Many of these students are returning to study after many years and are combining their studies with full-time employment. Having done the same myself, whilst studying for a Masters and the Chartered Institute of Marketing exams, I can easily empathise with their issues and concerns.

I am currently studying again, on the University's MSc Research Methods course part-time, where I am actively researching personal branding, and the contribution of location to University marketing. I am a contributing member of the Business Education Research Group (BERG).

Research Interests

My research interests relate to personal branding, and the relationship with university branding.

Expertise related to UN Sustainable Devlopment Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 5 - Gender Equality


Dive into the research topics where Helen Thompson-Whiteside is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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