Helen Thompson-Whiteside

Helen Thompson-Whiteside


Accepting PhD Students

PhD projects

The role of Marketing in driving sustainable business and

The role of women in developing business for good.

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Personal profile


Helen is Associate Professor of Marketing and Society in the Faculty of Business and Law. Winner of the Excellence in Marketing Prize awarded by the Worshipful Company of Marketors 2021. She researches in the areas of gender in leadership and entrepreneurship with a particular interest in institutional theory and the scope of rhetoric to challenge institutional logics. Her work is published in high-quality journals including Journal of Business Research, Psychology and Marketing and International Small Business Journal. She supervises PhD students in marketing related topics and is always keen to hear from prospective students with interesting research ideas that will have a real-world impact.    

An award-winning public speaker and coach with over 25 years in marketing roles in the public and private sector, Helen enjoys applying  academic learning to current issues and developing the critical thinkers of tomorrrow. 

Research Interests

Her research interests include advertising, gender in leadership and entrepreneurship and transformative marketing that impacts society.    

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 5 - Gender Equality

Education/Academic qualification

Ph.D., Sisters are doing it for themselves: Sisters are doing it for themselves: An exploration of the self-promotional work women undertake as they seek professional advancement

201919 Apr 2021


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