Research outputs per year
Research outputs per year
Personal profile
Biography
I am a senior lecturer teaching branding and supervising PhD and masters students. I joined the Faculty of Business and Law in September 2011, following a career of over 20 years in marketing communication and branding roles in technology, local government and tourism. I combine teaching with public speaking coaching and specialise in preparting speakers for TED-style talks.
Research Interests
My research interests include female leadership, advertising and transformative marketing.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Ph.D.
2019 → 19 Apr 2021
Fingerprint
Dive into the research topics where Helen Thompson-Whiteside is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
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How consumers subvert advertising through rhetorical institutional work
Middleton, K., Thompson-Whiteside, H., Turnbull, S. & Fletcher-Brown, J., 15 Nov 2021, (Early online) In: Psychology and Marketing. 13 p.Research output: Contribution to journal › Article › peer-review
Open Access -
How women in the UAE enact entrepreneurial identities to build legitimacy
Thompson-Whiteside, H., Turnbull, S. & Fletcher-Brown, J., 23 Nov 2021, In: International Small Business Journal. 39, 7, p. 643-661 19 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile305 Downloads (Pure) -
#metoovertising: the institutional work of creative women looking to change the rules of the advertising game
Thompson-Whiteside, H. & Turnbull, S., 18 Sep 2020, (Accepted for publication) In: Journal of Marketing Management.Research output: Contribution to journal › Article › peer-review
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Advertising: should creative women be expected to ‘fake it?’
Thompson-Whiteside, H., Turnbull, S. & Howe-Walsh, L., 8 Jan 2020, (Early online) In: Journal of Marketing Management. 26 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile167 Downloads (Pure) -
Something in Adland doesn’t add up: it’s time to make female creatives count
Thompson-Whiteside, H., 1 Sep 2020, In: Business Horizons. 63, 5, p. 597-606 10 p.Research output: Contribution to journal › Article › peer-review
Open Access
Thesis
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Sisters are doing it for themselves: an exploration of the self-promotional work women undertake as they seek professional advancement
Author: Thompson-Whiteside, H., Feb 2021Supervisor: Turnbull, S. L. (Supervisor) & Howe-Walsh, L. J. (Supervisor)
Student thesis: Doctoral Thesis
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Prizes
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Award for outstanding performance in marketing
Thompson-Whiteside, Helen (Recipient), 30 Jun 2020
Prize: National/international honour