Personal profile


A global marketing academic who has worked at various HE institutions located in Australia and United Kingdom. Before joining UoP, I was employed as a Senior Lecturer in Retail Marketing by Bournemouth University (BU), delivering retail units (eg Retail Buying and Merchandising, and Retail Consumer Experience and Behaviour) to UG and PGT students. I was also the Programme Coordinator of the MSc Retail Management and Marketing programme at BU. My research work has been published in various international peer-reviewed journals, such as Tourism Management, Journal of Travel Research, Journal of Travel and Tourism Marketing, Transportation Part C, Journal of Retailing and Consumer Services, Journal of Consumer Behaviour, and International Journal of Retail and Distribution Management. My work has received excellence awards from the International Journal of Retail and Distribution Management, and Colloquium on European Research in Retailing. In terms of industry background, I was employed as a marketing intern at a local shopping centre by Jones Lang LaSalle (Australia). I have also gained work experience, as a research analyst, at Coca-Cola Enterprise (UK). 

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 4 - Quality Education
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 10 - Reduced Inequalities
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production
  • SDG 13 - Climate Action
  • SDG 16 - Peace, Justice and Strong Institutions

Education/Academic qualification

Ph.D., Experiential marketing in shopping centres, University of Southern Queensland

Award Date: 15 Apr 2011

External positions

Senior Lecturer in Retail Marketing, Bournemouth University

25 Nov 201319 Nov 2018

Tutor in Retail Marketing, University of Surrey

5 Jan 200922 Nov 2013


  • H Social Sciences (General)
  • Customer experience
  • Multichannel retailing
  • Human-technology interactions
  • Aging consumers


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Collaborations and top research areas from the last five years

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