I have more than 20 years' industry experience, working globally with the commercial teams of companies such as PepsiCo, Audi and Canon, specialising in consumer insight and brand strategy. I have lived and worked in both Switzerland and Germany and facilitated strategy sessions, workshops and training right across the world, from USA through Europe to Asia including China, Japan and Singapore. I have been responsible for managing large consumer research programmes in over 70 countries worldwide. Subject specialisms include sustainability, nutrition and ethics, all from a consumer perspective.
I bring this wealth of experience to my academic role - as a lecturer within Marketing and also as Course Leader for BA International Business.