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Personal profile

Biography

I am a marketing academic and professional with experience in Marketing Communications. Although originally qualifying in law, I pursued a career in Media Sales and publishing. I transferred to lecturing on a full time basis and have been teaching Marketing for 20 years.  My chief research area is investigating Social Marketing health intervention campaigns.

Research Interests

Dr.Judith Fletcher-Brown is an academic at the University of Portsmouth UK. Judith’s research area focusses on social marketing and health and wellbeing behavioural interventions. She is currently pioneering the development of a mobile health App, for use by community nurses in India.  Judith has articles published in top tier, peer-reviewed journals including International Journal of Research in Marketing and Journal of Business Research and continues to make significant contributions to knowledge of vulnerable consumers and consumer engagement.    

Summary

Recent Publications

Fletcher-Brown, J., Turnbull, S., Viglia, G., Chen, T., & Pereira, V. (in press). Vulnerable consumer engagement: How corporate social media can facilitate the replenishment of depleted resources. International Journal of Research in Marketing (2020).

Fletcher-Brown, J. (2020). Reflexivity and the challenges of collecting sensitive data in India: a research note. Qualitative Research20(1), 108-118.

Fletcher-Brown, J., Pereira, V., & Nyadzayo, M. W. (2018). Health marketing in an emerging market: The critical role of signaling theory in breast cancer awareness. Journal of Business Research86, 416-434 .

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being

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