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Personal profile


I joined the Faculty of Business and Law in September 2002, following several years' experience working in business-to-business marketing communications and marketing management, in technology industry organisations. I was appointed as Principal Lecturer in 2010, and have two main roles alongside teaching; Curriculum Development lead in Undergraduate Marketing and Course Leader for Undergraduate Marketing, Marketing with Psychology and Digital Marketing BA (Hons) pathways.

The role of Course Leader means that I work alongside the course team, constantly striving to provide the best possible student experience; helping students settle into University life, supporting students with their projects, co-ordinating student representation through focus groups and peer-mentoring schemes, as well as organising professional development opportunities with employers. My foreign language skills and own overseas study experiences also mean I am able to relate well to our broad-ranged study body.

Reflecting my "Every day is a school day" motto, I am currently studying myself, on the University's MSc Research Methods course part-time, where I am actively researching student participation in entrepreneurial and small business marketing activity, and is a contributing member of the Business Education Research Group (BERG).

Research Interests

My teaching interests relate to branding, SME, business-to-business and technology industry-marketing.  My research focuses not on Marketing but the development of employability and enterprise agile mindsets whilst at University.

Expertise related to UN Sustainable Devlopment Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure

Education/Academic qualification

Master of Science

1 Sep 201229 Jul 2015

Award Date: 20 Jul 2016


1 Feb 20171 Feb 2022

External positions

External Examiner, University of Hertfordshire

1 Sep 20161 Sep 2020


Dive into the research topics where Karen Knibbs is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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