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Personal profile

Research Interests

My research covers gender and inclusion issues in advertising. In considering the social impact of markting and advertising my work includes research questions such as:

  • What are the socio-cultural impacts on the portrayal of women and marginalised groups in advertising?
  • What are the broad market system-level influences towards socially equitable advertising portrayals?
  • How might stereotypes be hidden in advertising meaning? 

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 5 - Gender Equality
  • SDG 8 - Decent Work and Economic Growth
  • SDG 10 - Reduced Inequalities
  • SDG 12 - Responsible Consumption and Production
  • SDG 16 - Peace, Justice and Strong Institutions
  • SDG 17 - Partnerships for the Goals

Education/Academic qualification

Ph.D., How advertising got ‘woke.’ The institutional role of advertising in the emergence of gender progressive market logics and practices

Award Date: 20 May 2022


Dive into the research topics where Karen Middleton is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
  • 1 Similar Profiles
  • Best Dissemination

    Middleton, Karen (Recipient), 4 Jul 2022

    Prize: Prize (including medals and awards)