Research outputs per year
Research outputs per year
Personal profile
Research Interests
My main field of study covers gender issues in advertising, but I have also worked on pedagogical research on the use of live client projects in higher education. My work includes research questions such as:
- Why are there so few women working in creative roles in advertising?
- What are the cultural and socio-economic impacts on the portrayal of women in advertising?
- Does sex still sell?
- How do individual differences influence audiences’ self-evaluation processes when exposed to idealised body images in advertising?
Expertise related to UN Sustainable Devlopment Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Dive into the research topics where Karen Middleton is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
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How advertising got ‘woke:’ the institutional role of advertising in the emergence of gender progressive market logics and practices
Middleton, K. & Turnbull, S., 30 Jul 2021, (Early online) In: Marketing Theory. 18 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile62 Downloads (Pure) -
How consumers subvert advertising through rhetorical institutional work
Middleton, K., Thompson-Whiteside, H. & Turnbull, S., 15 Nov 2021, (Early online) In: Psychology and Marketing. 13 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Female role portrayals in Brazilian advertising: are outdated cultural stereotypes preventing change?
Middleton, K., Turnbull, S. & de Oliveira, M., Jul 2020, In: International Journal of Advertising. 39, 5, p. 679-698Research output: Contribution to journal › Article › peer-review
Open AccessFile358 Downloads (Pure) -
Why the advertising industry should cheer new rules on gender stereotypes
Middleton, K., 21 Jul 2017, The Conversation.Research output: Contribution to specialist publication › Article
Open Access -
Advertising women: a creative challenge
Middleton, K., Turnbull, S., Rodrigo, P. & Howe-Walsh, L., 2016, HR Bulletin, 10, 1, p. 7-10 4 p.Research output: Contribution to specialist publication › Article
Open Access
Activities
- 1 Participation in conference
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ICORIA
Karen Middleton (Presented paper)
2016Activity: Participating in or organising an event types › Participation in conference
Press / Media
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Brands under threat from ‘woke’ consumers as gap between marketing and audience widens
17/11/21
1 item of Media coverage
Press/Media: Research