Research outputs per year
Research outputs per year
Personal profile
Research Interests
My research covers gender and inclusion issues in advertising. In considering the social impact of markting and advertising my work includes research questions such as:
- What are the socio-cultural impacts on the portrayal of women and marginalised groups in advertising?
- What are the broad market system-level influences towards socially equitable advertising portrayals?
- How might stereotypes be hidden in advertising meaning?
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Ph.D., How advertising got ‘woke.’ The institutional role of advertising in the emergence of gender progressive market logics and practices
Award Date: 20 May 2022
Fingerprint
Dive into the research topics where Karen Middleton is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
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How advertising got ‘woke:’ the institutional role of advertising in the emergence of gender progressive market logics and practices
Middleton, K. & Turnbull, S., 30 Jul 2021, (Early online) In: Marketing Theory. 18 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile138 Downloads (Pure) -
How consumers subvert advertising through rhetorical institutional work
Middleton, K., Thompson-Whiteside, H., Turnbull, S. & Fletcher-Brown, J., 15 Nov 2021, (Early online) In: Psychology and Marketing. 13 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Pinterest weight loss ban shows brands are beginning to listen to consumers
Middleton, K., 12 Jul 2021, The Conversation.Research output: Contribution to specialist publication › Article
Open Access -
Female role portrayals in Brazilian advertising: are outdated cultural stereotypes preventing change?
Middleton, K., Turnbull, S. & de Oliveira, M., Jul 2020, In: International Journal of Advertising. 39, 5, p. 679-698Research output: Contribution to journal › Article › peer-review
Open AccessFile1052 Downloads (Pure) -
Why the advertising industry should cheer new rules on gender stereotypes
Middleton, K., 21 Jul 2017, The Conversation.Research output: Contribution to specialist publication › Article
Open Access
Thesis
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How advertising got ‘woke’ : the institutional role of advertising in the emergence of gender progressive market logics and practices
Author: Middleton, K., Apr 2022Supervisor: Turnbull, S. L. (Supervisor), Thompson-Whiteside, H. (Supervisor) & Viglia, G. (Supervisor)
Student thesis: Doctoral Thesis
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Projects
- 1 Active
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The role of the night time economy in the prevention of violence and women and girls (VAWG)
Fletcher-Brown, J. & Middleton, K.
10/10/22 → 31/07/23
Project: Research
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The 7th World Social Marketing Conference
Judith Fletcher-Brown (Presented paper) & Karen Middleton (Presented paper)
Sep 2022Activity: Participating in or organising an event types › Participation in conference
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Talk given to Portsmouth Grammar School Diversity Society - Is Advertising Woke And Does It Matter?
Karen Middleton (Speaker)
18 Mar 2022Activity: Talk or presentation types › Invited talk
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ICORIA
Karen Middleton (Presented paper)
2016Activity: Participating in or organising an event types › Participation in conference
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29th Annual British Academy of Management Conference
Judith Fletcher-Brown (Presented paper), Karen Middleton (Presented paper) & MST Camacho (Presented paper)
8 Sep 2015Activity: Participating in or organising an event types › Participation in conference
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British Academy of Management Conference
Judith Fletcher-Brown (Presented paper), Karen Middleton (Presented paper) & Karen Knibbs (Presented paper)
30 Sep 0009Activity: Participating in or organising an event types › Participation in conference
Prizes
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Best Dissemination
Middleton, Karen (Recipient), 4 Jul 2022
Prize: Prize (including medals and awards)
Press / Media
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Brands under threat from ‘woke’ consumers as gap between marketing and audience widens
17/11/21 → 20/01/22
15 items of Media coverage
Press/Media: Research cited