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Personal profile

Research Interests

My main field of study covers gender issues in advertising, but I have also worked on pedagogical research on the use of live client projects in higher education. My work includes research questions such as:

  • Why are there so few women working in creative roles in advertising?
  • What are the cultural and socio-economic impacts on the portrayal of women in advertising?
  • Does sex still sell?
  • How do individual differences influence audiences’ self-evaluation processes when exposed to idealised body images in advertising?

Expertise related to UN Sustainable Devlopment Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 5 - Gender Equality
  • SDG 8 - Decent Work and Economic Growth

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  • ICORIA

    Karen Middleton (Presented paper)

    2016

    Activity: Participating in or organising an event typesParticipation in conference