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Personal profile


I am a senior lecturer at the University of Portsmouth in the Faculty of Creative and Cultural Industries and course leader on MA Fashion Marketing. With substantial professional experience in design and product development in the fashion industry I have been able to combine industry knowledge with academic teaching and research. My work supports industry practice and entrepreneurship, the graduate experience, expertise in circularity and sustainable design and contextualising fashion studies with developing creativity and innovation to support student success.

Research Interests

With a keen eye on the strategic trends of the future my research interests include, the circular economy, ethics and identity, sustainable development and behavioural sciences; including young consumer’s attitudes and behaviour in relation to fashion consumption and conscious decision making. The study of marketing communications practice has incentivised me to build on wider engagement in the research sphere, looking into visual research methods and graduate fashion business and enterprise. My most recent published work is a UK case study exploring the impact of an Integrated Graduate Internship Programme in Higher Education.

Teaching Responsibilities

A senior academic with responsibilities as senior lecturer, course leader and personal tutor I teach fashion marketing, branding and communication, industry practice, contextual studies and fashion research on MA Fashion Marketing. 

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 4 - Quality Education
  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 12 - Responsible Consumption and Production
  • SDG 16 - Peace, Justice and Strong Institutions

Education/Academic qualification

MA, Bournemouth University

Award Date: 29 May 2019

PgCert, University of Greenwich

Award Date: 13 Jul 2011

BA (Hons), University of Westminster

Award Date: 28 Jun 1988

External positions

Academic External Advisor, London College of Fashion

Jan 2018

Course Coordinator, Arts University Bournemouth


Academic Course External Examiner, University of Plymouth


Academic Course External Examiner, Sheffield Hallam University


Senior Lecturer, Arts University Bournemouth


Lecturer, Wiltshire College


Visiting Lecturer, Arts University Bournemouth



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