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Karen Ryan public CV
Karen Ryan
Mrs
Senior Lecturer
,
Faculty of Creative & Cultural Industries
,
School of Art, Design & Performance
https://orcid.org/0000-0002-8553-6423
Email
karen.ryanport.acuk
Overview
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Network
Research outputs
(7)
Activities
(3)
Prizes
(1)
Similar Profiles
(6)
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Research output
5
Working paper
2
Article
Research outputs per year
Research outputs per year
5 results
Publication Year, Title
(descending)
Publication Year, Title
(ascending)
Title
Type
Filter
Working paper
Search results
2018
Dazed Media - Corporate Strategy in the Media
Ryan, K. M.
,
12 Mar 2018
,
38 p.
Research output
:
Working paper
Open Access
photographer
100%
media culture
96%
provocation
91%
premium
83%
magazine
73%
Sweaty Betty - Relationship marketing: an analysis of Sweaty Betty's use of founder integrity to develop affective commitment and trustworthiness with its customers
Ryan, K. M.
,
4 Oct 2018
,
24 p.
Research output
:
Working paper
Open Access
Affective Commitment
100%
Trustworthiness
97%
Integrity
88%
Behavioral Loyalty
25%
Customer Engagement
22%
2017
Condé Nast - Strategic marketing in the media
Ryan, K. M.
,
8 Aug 2017
,
33 p.
Research output
:
Working paper
Open Access
marketing
100%
market
69%
magazine
60%
COS branding & brand management
Ryan, K. M.
,
8 Aug 2017
,
44 p.
Research output
:
Working paper
Open Access
Brand Strategy
100%
Brand Management
91%
Branding
74%
Customer Experience
57%
Shopping
30%
Integrated marketing communications explored: Gloverall: brand perspectives in a global and digital world. Looking beyond authenticity to deliver a successful integrated marketing approach in an age of omni-media and digital?
Ryan, K. M.
,
25 Oct 2017
,
45 p.
Research output
:
Working paper
Open Access
Integrated Marketing
100%
Integrated Marketing Communications
91%
Digital Marketing
89%
Authenticity
60%
Marketing Communications
29%