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Karen Ryan public CV
Karen Ryan
Mrs
Senior Lecturer
,
Faculty of Creative & Cultural Industries
,
School of Art, Design & Performance
https://orcid.org/0000-0002-8553-6423
Email
karen.ryanport.acuk
Overview
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Network
Research outputs
(7)
Activities
(3)
Prizes
(1)
Similar Profiles
(12)
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Research output
5
Working paper
2
Article
Research outputs per year
Research outputs per year
5 results
Publication Year, Title
(descending)
Publication Year, Title
(ascending)
Title
Type
Filter
Working paper
Search results
2018
Dazed Media - Corporate Strategy in the Media
Ryan, K. M.
,
12 Mar 2018
,
38 p.
Research output
:
Working paper
Open Access
Case Study
100%
Corporate Strategy
100%
Culture Media
100%
Sweaty Betty - Relationship marketing: an analysis of Sweaty Betty's use of founder integrity to develop affective commitment and trustworthiness with its customers
Ryan, K. M.
,
4 Oct 2018
,
24 p.
Research output
:
Working paper
Open Access
Customer
100%
Affective Commitment
77%
Trustworthiness
33%
Advocacy
22%
Conceptual Framework
22%
2017
Condé Nast - Strategic marketing in the media
Ryan, K. M.
,
8 Aug 2017
,
33 p.
Research output
:
Working paper
Open Access
Case Studies
100%
Strategic Marketing
100%
COS branding & brand management
Ryan, K. M.
,
8 Aug 2017
,
44 p.
Research output
:
Working paper
Open Access
Brand Management
100%
Customers
50%
Customer
50%
Integrated marketing communications explored: Gloverall: brand perspectives in a global and digital world. Looking beyond authenticity to deliver a successful integrated marketing approach in an age of omni-media and digital?
Ryan, K. M.
,
25 Oct 2017
,
45 p.
Research output
:
Working paper
Open Access
Case Studies
100%
Communication Process
100%
Analysis Objective
100%