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Personal profile

Research Interests

My research interests relate to the tourism experience, with particular focus on pre-travel, loyalty within visitor attractions and the development of the cruise sector.

Teaching Responsibilities

I work with degree apprentices as the level  course leader of the Chartered Manager Degree Apprenticeship course and am a Fellow of the Chartered Management Institute. I am a tourism marketing researcher and my PhD is investigating ocean cruise passenger behaviour in the preconsumption phase. I have published in several tourism journals and industry practitioner publications.


I have taught at the University for over 6 years working in tourism and marketing at both undergraduate and post-graduate levels.  I am the level 4 course leader for the Chartered Manager Degree Apprenticeship course; teaching the apprentices and liaising with their employers and industry stakeholders . In addition,  I taught on  the BA (Hons) Hospitality Management course for several years .Throughout my time at the University I have supervised both undergraduate and postgraduate dissertations, covering a variety of marketing topics.  Professionally I have experience from many sectors of the travel and tourism industry, including airlines, tour operators, travel agencies and cruise companies, working for companies such as British Airways, Thomson and P&O.  I am currently studying a PhD which is considering passsenger consumer behaviour in the pre-consumption travel phase in the ocean cruise sector.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production


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