Personal profile
Research Interests
My research interests relate to the tourism experience, with particular focus on pre-consumption and internal communications in times of uncertainty within the cruise sector. I have published in several tourism journals and practioner publications.
Teaching Responsibilities
I am the the Senior Learning Designer in the Business and Law Faculty and I am responsible for enabling academic and services teams of staff across all disciplines to (re)design course and modules embracing different modoes of study through facilitating EnABLe workshops. Prior to this I worked on the Faculty's undergraduate Degree Apprenticeship programmes in various roles including Course Leader and Lead Apprenticeship Coach. l am a Fellow of the Chartered Management Institute.
Biography
I have taught at the University for over 10 years working in business, tourism and marketing at both undergraduate and post-graduate levels. Throughout my time at the University I have supervised both undergraduate and postgraduate dissertations, covering a variety of topics. Professionally I have experience from many sectors of the travel and tourism industry, including airlines, tour operators, travel agencies and cruise companies, working for companies such as British Airways, Thomson and P&O.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 4 Quality Education
Fingerprint
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The future of learning design: Embracing student-staff partnerships for active blended learning
Armellini, C. A., Sharples, L. & Watkins, M., 7 Jul 2025, In: Journal of Educational Innovation, Partnership and Change. 11, 1, 6 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile13 Downloads (Pure) -
Managing crisis in the cruise industry: using internal communications to foster workforce resilience
Sharples, L., Fletcher-Brown, J., Nieto-García, M., Sit, K. & Viglia, G., 14 Jun 2023, (Early online) In: Tourism Review. 20 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile353 Downloads (Pure) -
Exploring crisis communications during a pandemic from a cruise marketing managers perspective: an application of construal level theory
Sharples, L., Fletcher-Brown, J., Sit, J. & Nieto-Garcia, M., 11 Aug 2022, (Early online) In: Current Issues in Tourism. 16 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile145 Downloads (Pure) -
Can the cruise industry really recover from coronavirus?
Sharples, L. & Sit, J., 19 Aug 2020, The Conversation.Research output: Contribution to specialist publication › Article
Open Access -
Dark holiday: D-Day and the growth of ‘grief tourism’
Sharples, L., 4 Jun 2019, The Conversation.Research output: Contribution to specialist publication › Article
Open Access
Thesis
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An Exploration of the Value of Internal and External Marketing Communications in the Pre-consumption Phase of Cruise Travel
Sharples, L. (Author), Fletcher-Brown, J. (Supervisor), Rust, E. L. (Supervisor) & Viglia, G. (Supervisor), 15 May 2023Student thesis: Doctoral Thesis
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BAL Learning and Teaching Conference 2025
Quew-Jones, B. (Organiser), Quew-Jones, B. (Chair), Quew-Jones, B. (Presented paper), Davidson, A. (Speaker), Brock, M. (Speaker), Sharples, L. (Speaker), Clarke, J. (Speaker), Banger, S. (Speaker), Nacu, G. (Speaker), Tunalioglu, M. (Speaker), Bendoni, G. (Speaker), Coulter, C. (Speaker), Hargrave, G. (Speaker) & Romero, R. (Speaker)
10 Sept 2025Activity: Participating in or organising an event types › Participation in conference
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BaL Learning and Teaching Degree Apprenticeship mini-fest 2024
Quew-Jones, B. (Organiser), Quew-Jones, B. (Chair), Quew-Jones, B. (Presented paper) & Sharples, L. (Speaker)
19 May 2024Activity: Participating in or organising an event types › Participation in conference
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The Independent (Publisher)
Sharples, L. (Peer reviewer)
5 Dec 2017Activity: Publication peer-review and editorial work types › Publication peer-review
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The Conversation (Publisher)
Sharples, L. (Peer reviewer)
1 Dec 2017Activity: Publication peer-review and editorial work types › Publication peer-review
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Press coverage on student trip (Event)
Sharples, L. (Guest editor)
19 Nov 2015Activity: Publication peer-review and editorial work types › Editorial activity
Press/Media
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Cruise staff urged to take part in research to help boost sales
19/10/20
1 Media contribution
Press/Media: Expert comment
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The monarchy as a UK tourist attraction and revenue generator
13/12/17
1 Media contribution
Press/Media: Expert comment
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