Research outputs per year
Research outputs per year
Dr
Accepting PhD Students
PhD projects
Sustainable luxury, consumers as change agents, consumption and market
I joined the Faculty of Business and Law in October 2015. I did my PhD in Marketing and MSc in Management with Marketing with Merits at University of Bath, and my undergraduate studies in BEng in Natural Resources at University of Guillan. I had more than five years of commercial experience in sales in a number of International companies spanning around different sectors, such as oil and gas industry to agricultural commodities.
My research interests are regarding creativity in commercial creative industries, organisational ethnography, cultural studies, and practice based studies. I am also interested in exploring the interdependence between socio-cultural conditions and the marketing practices especially in the globalised era where these might lead to social conflicts; for example, conspicuous consumption in Islamic states which is in contrary to the spirit of religious 'heroic' anti-consumerism.
Another interest of mine is regarding the use of theories of practice to implement change and promote sustainable practices. Furthermore, I have a deep interest for understanding the micro-level formation of a phenomenon and legitimizing the work.
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Ghaffari, M. (Creator), Hackley, C. (Creator) & Lee, Z. (Creator), University of Portsmouth, 23 May 2019
Dataset
Mahsa Ghaffari (Chair)
Activity: Participating in or organising an event types › Participation in conference
Mahsa Ghaffari (Chair), Cristina Longo (Chair), Andrew Grant Parsons (Chair) & Lin Su (Chair)
Activity: Participating in or organising an event types › Participation in conference
Mahsa Ghaffari (Presented paper) & Hamid Foroughi (Presented paper)
Activity: Participating in or organising an event types › Participation in conference
Mahsa Ghaffari (Presented paper)
Activity: Participating in or organising an event types › Participation in conference
Mahsa Ghaffari (Presented paper), Luda Svystunova (Participant), Michael Beverland (Participant) & Zoe Lee (Participant)
Activity: Participating in or organising an event types › Participation in conference
Ghaffari, M. & Fletcher-Brown, J.
28/11/22
1 Media contribution
Press/Media: Expert comment
16/04/19
1 Media contribution
Press/Media: Research cited