Research outputs per year
Research outputs per year
- 14 results
Search results
-
2023
Choosing the discount size in the software industry: how to incentivise the salesforce
Bergers, D., Ghaffari, M., Viglia, G. & Filieri, R., 15 Feb 2023, In: Industrial Marketing Management. 109, p. 232-244 13 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile83 Downloads (Pure) -
2021
Consumers’ motivations for adopting a vegan diet: a mixed‐methods approach
Ghaffari, M., Rodrigo, P. G. K., Ekinci, Y. & Pino, G., 14 Sept 2021, (Early online) In: International Journal of Consumer Studies.Research output: Contribution to journal › Article › peer-review
Open AccessFile83 Downloads (Pure) -
Corporate social responsibility in the luxury sector: the role of moral foundations
Hang, H., Rodrigo, P. & Ghaffari, M., 12 Aug 2021, (Early online) In: Psychology and Marketing.Research output: Contribution to journal › Article › peer-review
Open AccessFile124 Downloads (Pure) -
Cracking the box or stretching its walls? Exploiting institutional plasticity in Iranian creative advertising
Ghaffari, M., Svystunova, L. & Jarvis, L., 21 Apr 2021, (Early online) In: Human Relations.Research output: Contribution to journal › Article › peer-review
Open AccessFile160 Downloads (Pure) -
2020
Counterfeit luxury consumption strategies in a collectivistic culture: the case of China
Li, J., Ghaffari, M. & Su, L., 1 Sept 2020, In: Journal of Brand Management. 27, 5, p. 546-560 15 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile417 Downloads (Pure) -
2019
An investigation of the effect of product and individual based motivations on consumers’ willingness to adopt a vegan diet and vegan lifestyle
Ghaffari, M., Rodrigo, P., Ekinci, Y. & Pino, G., 17 Jun 2019, p. 77. 1 p.Research output: Contribution to conference › Abstract › peer-review
Open Access -
An investigation of the role of religiosity and religious values on hotel guests’ pro-environmental behaviour
Rodrigo, P., Turnbull, S., Ghaffari, M. & Dey, B., 9 Jul 2019, p. 510-512.Research output: Contribution to conference › Paper › peer-review
Open Access -
Control, knowledge and persuasive power in advertising creativity: an ethnographic practice theory approach
Ghaffari, M., Hackley, C. & Lee, Z., Jun 2019, In: Journal of Advertising. 48, 2, p. 242-249Research output: Contribution to journal › Article › peer-review
Open AccessFile149 Downloads (Pure) -
Creative ideation in advertising: an ethnographic practice based approach
Ghaffari, M., 26 Apr 2019, (Accepted for publication) Advances in Advertising Research XI. Springer, (European Advertising Academy).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
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In search of Nirvana: an exploration of cognitive value structures behind Buddhist pilgrims’ consumption of Dambadiva pilgrimage
Rodrigo, P., Turnbull, S. & Ghaffari, M., 2 Jul 2019, p. 62. 1 p.Research output: Contribution to conference › Abstract › peer-review
Open Access -
The contrary demon
Ghaffari, M., 20 Dec 2019, (Accepted for publication) In: Journal of Customer Behaviour.Research output: Contribution to journal › Article › peer-review
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The role of mundane and subtle institutional work in market dynamics: a case of fashion clothing market
Ghaffari, M., Jafari, A. & Sandikci, O., 1 Dec 2019, In: Journal of Business Research. 105, p. 434-442 9 p., 0.Research output: Contribution to journal › Article › peer-review
Open AccessFile130 Downloads (Pure) -
2018
Exploring motivations for adopting plant-based diet: the mean-end chain approach
Ghaffari, M., Rodrigo, P. & Ekinci, Y., Jul 2018.Research output: Contribution to conference › Abstract › peer-review
Open Access -
2016
When cultural differences operate in a similar manner: an analysis of cultural reflection in advertisements in Britain and Iran during periods of cultural upheaval
Ghaffari, M. & Hayes, M., 15 Jul 2016, Proceedings of the 41st Annual Macromarketing Conference. Macromarketing Society, Inc., p. 652-669 (Annual Macromarketing Conference).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Open AccessFile93 Downloads (Pure)